Zapier scales up internal communication operations for their fully distributed team
About Zapier
Following a decade of growth and innovation, Zapier looked for a platform to scale their internal communication operations in January 2022. Their dispersed and international workforce, which increased by 45.30% in 2022, relied on Slack and a mix of tools to stay informed and updated, but they outgrew their solutions. Zapier consolidated several tools by implementing LumApps, improving the employee experience for their workforce.
The Challenge
Previously, Zapier relied on a mix of tools for internal communications. They managed a “playbook” through GitHub documents and an internal blog tool built on Wordpress technology. These tools served their purpose, but with so much new information, communications, and employees - content management and customization challenges arose.The Github solution was difficult to keep up to date, and required technical skills to manage. This bottleneck of upkeep created a poor user experience. Zapier opted for something built for long-term scalability and growth.
LumApps provides the metadata to make these widgets work how I want them to work. I appreciate the LumApps platform for things like menu customization, a strong CMS, and some complexity with how the system works. It hits the right notes for power and customization while still ope- rating in a simple way for the end user.
Why Zapier Chose LumApps
Solution consolidation and ease of use were key factors for Zapier. Another crucial factor was LumApps’ dedication to accessibility. The transparent accessibility documentation jived with Zapier’s company culture.
Additionally, Zapier is a technical company. Their employees, even non developers, live for APIs and automation. They’ve also been collaborating across company silos since the company’s inception. This meant a simplified or “one-size fits-all” solution did not ring the bell. LumApps provided the level of customization and product release communication that Zapier looked for.
LumApps x Social Edge Consulting
Additionally, LumApps and Zapier relied on Social Edge Consulting to help with implementation and customization.
Social Edge, a longtime LumApps partner, specializes in online communities and employee engagement. Their team managed Zapier’s product training, implementation and were ideal thought partners during the change management process.
We were looking for that right balance of power and ease of use to achieve our goals around content quality for our corporate information.
Key use cases