.webp)
Many businesses rely on frontline workers to survive and thrive. Despite the crucial role of deskless teams, they’re often difficult to reach with company messaging, leaving them disconnected from wider strategy and operations. Frontliner alienation affects safety, training, sales, talent retention, and company growth – so how do you connect?
A lively panel discussion at the recent Bright Conference explored actionable steps to promote stronger frontline relations.
Panelists included:
- Arnaud Beaudou, Internal Comms Manager at Galeries Lafayette
- Claire Schmauch, Group Marketing & Communication Director at FM Logistic
- Jamie Wardynski, Global Training Manager at Isabel Marant
What You’ll Discover
Whether it’s logistics, healthcare, or retail, frontliners are at the heart of many industries – and often the public face of an enterprise. Using digital tools such as an AI-powered intranet to reach their staff in the field, Beaudou, Schmauch, and Wardynski shared their top tips for engaging frontliners. Here are some takeaways:
- Message continuity and personalization across platforms are the keys to engagement.
- Showing up where people work is the best way to demonstrate the value of digital tools.
- Being open to feedback from frontliners will improve communication and help you design tools that are fit for use.
- Staff communities are an excellent way to share knowledge and build company culture.
- Training and development designed for frontline access foster inclusivity and retention.
Watch the full talk to get more insights from the panel.
