In today’s fast-paced world, internal marketing has become an integral part of internal communications to promote the organization's goals and values to its employees.

Internal marketing uses marketing principles to promote an organization's values, culture, and brand identity to employees, building a sense of unity and pride among them.

If you're an internal comms leader who wants to be more forward-thinking, you need this guide...

In this guide, you'll learn: 

• What is internal marketing?
• Is internal marketing and internal communication the same thing?
• What are internal marketing trends I should try?
• Examples from enterprise companies that have implemented internal marketing & their success stories