Instructure creates a personalized revenue enablement experience for a global SaaS workforce
Founded in 2008, Instructure is one of the biggest names in education technology. Their flagship product, Canvas LMS, benefits millions of students and teachers worldwide, every single day. By 2019, Instructure surpassed 30 million global users, hit a $1 billion market cap, performed multiple successful acquisitions and expanded into markets around the world.
Instructure previously used Google sites for intranet and employee experience purposes. The setup was limited, offering only top-down communication. On the revenue enablement side, information was scattered and not localized. Sales, marketing and product reps have unique regulations to follow depending on their region and country, so localization is a business-critical need.
Instructure needed a modern communication platform that would scale as their enterprise continues to grow. Employees needed to interact with their peers and their management team in meaningful ways. They also needed a knowledge sharing system able to serve a global network of revenue-focused reps in different departments and countries.
LumApps addressed both challenges, all within a unified and intuitive platform.
We heard repeatedly that APAC, EMEA and LATAM revenue teams were spending valuable time combing through information that may or may not be applicable to their region. We wanted a solution that would customize the user experience and provide true personalization.
Revenue Knowledge Strategy Manager
Why Instructure Chose LumApps
LumApps was the only technology solution that could address both challenges within one platform. Additionally, LumApps provided the ability to leverage metadata for a sophisticated organizational structure with global teams. These capabilities allowed Instructure to create a personalized employee experience across their workforce.
Lastly, LumApps brought the must-have SaaS features to enable their team, such as a cloud-native architecture, social features within communities, customizable widgets, and seamless integrations with Google and Slack - among others.
Key Use Cases
I love LumApps, I love what I can do with it, it’s a fun and impactful engagement tool. I’m constantly collaborating with members across the organization to help them leverage the platform in useful ways.
— Lisa Capra, Revenue Knowledge Strategy Manager at Instructure
As Instructure launched less than 6 months ago, results are still reaching maturity. Surveys and interviews with employees have uncovered some key results already.
Enablement via integrations
Plug-and-play connections with Google Workspace, Slack, and more enable employees to be more productive and collaborate effectively.
Enhanced user experience
From the branding options to personalization and findability, Instructure employees noted a much improved user experience with LumApps.
Increased employee engagement
Views, session time, content posts and interactions have all increased with the new platform, even with the initial period of change management.
Technical and backend improvement
On the IT side, LumApps offers data governance and management features far superior to the previous solution (Google Sites).
Instructure also streamlines video content management on their LumApps platform
Recently, Instructure explored an add-on LumApps offers: LumApps Play, for video content management:
- Onboarding and Change Management. When a new hire joins the revenue organization, they access the Onboarding Community within LumApps.
- Service Updates. The Instructure services team makes updates to its offerings and processes on a regular basis. These updates are communicated effectively via video.
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LumApps helps leading SaaS enterprises share knowledge globally, communicate effectively and personalize their employee experience.