Ascension amplifies its brand voice as leading healthcare system
Ascension Health operates more than 100 hospitals, 2,600 sites of care and employs 175K+ employees. Headquartered in St. Louis, Missouri, the faith-based organization was founded in 1999. Their care facilities receive consistent acclaim and recognition, three Ascension hospitals ranked in Fortune’s, “50 Best Cardiovascular Hospitals” list. Their organization is dedicated to transformation through innovation across the continuum of care.
Ascension, one of the largest healthcare systems in the United States, sought to amplify its brand voice for internal audiences. The goal was to consolidate and elevate its intranet sites in order to more seamlessly communicate to 140,000 associates. Having one voice for communication was critical to the evolution of the Ascension brand.
LumApps helped Ascension to consolidate its legacy intranet platforms, reach employees regardless of their location or department, and capture meaningful analytics to fine tune its engagement strategy.
Previously, the Ascension team managed multiple intranet and communication platforms across the organization. These included SharePoint, Sitecore, Lotus Notes, and ColdFusion. Unifying the brand voice required a technology platform that could consolidate these platforms without losing existing features and benefits. Ascension noted that streamlining various platforms into one commonly managed platform would save time and resources and improve the employee experience.
Why Ascension Chose LumApps
Key Use Cases
“The launch of the Good Day Ascension Intranet, has been a culmination of the efforts to unify the Ascension brand and establish our culture as an integrated ministry. It helps us share best practices, advocate with one voice, promote innovation, and foster collaboration in support of our mission.
— Jeff Hoffmaster, Senior Director of Collaboration Technologies at Ascension
Ascension reported overwhelmingly positive feedback during its initial launch and ramp up period. Employees are able to navigate the user-friendly interface to find what they need. Key developments include:
Timely and critical message delivery
Ascension can now better provide associates with valuable resources when they’re needed most. Metadata and data governance capabilities allow messages to find the right audience at the right time.
In addition to timeliness, messaging is delivered with a uniform style, improving the experience for all employees.
Critical information during crisis
Associates had access to important information during peak times of the COVID-19 pandemic due to the robust messaging and information delivery options within LumApps.
Discover More Customer Stories
In April 2022, Instructure tapped LumApps to reinvigorate their employee experience with two solutions within one platform - a company-wide intranet, PandaNet 2.0, and a one-stop-shop revenue enablement center, Instructure 360.
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LumApps helps leading enterprises like Ascension share knowledge globally, communicate effectively and personalize their employee experience.