Ascension
Ascension amplifies its brand voice as leading healthcare system
LumApps helped Ascension to consolidate its legacy intranet platforms, reach employees regardless of their location or department, and capture meaningful analytics to fine tune its engagement strategy
The Challenge
Ascension, one of the largest healthcare systems in the United States, sought to amplify its brand voice for internal audiences. The goal was to consolidate and elevate its intranet sites in order to more seamlessly communicate to 175,000 associates. Having one voice for communication was critical to the evolution of the Ascension brand.
LumApps helped Ascension to consolidate its legacy intranet platforms, reach employees regardless of their location or department, and capture meaningful analytics to fine tune its engagement strategy.
Previously, the Ascension team managed multiple intranet and communication platforms across the organization. These included SharePoint, Sitecore, Lotus Notes, and ColdFusion. Unifying the brand voice required a technology platform that could consolidate these platforms without losing existing features and benefits. Ascension noted that streamlining various platforms into one commonly managed platform would save time and resources and improve the employee experience.
Why Ascension Chose LumApps
In 2020, Ascension launched Good Day Ascension, a System-wide homepage for all Ascension associates along with additional sites to personalize the overall associate experience. The ability to migrate SharePoint sites, integrate with Google Workspace, and create a mix of public and private sites separated LumApps from competitors during the decision-making process.
Additionally, LumApps offered a branded design and modern user experience, and it provides native and custom integrations with third-party tools (in addition to Google).
The Good Day Ascension launch kicked off a project that will continue to migrate existing sites and amplify the Ascension brand under one voice. Additionally, the team will be launching LumApps social advocacy, an integrated social media feature allowing employees to easily share organizational news and messaging across their social networks – boosting reach and engagement.
The Results
Ascension reported overwhelmingly positive feedback during its initial launch and ramp up period. Employees are able to navigate the user-friendly interface to find what they need. Key developments include:
Timely and critical message delivery
Ascension can now better provide associates with valuable resources when they’re needed most. Metadata and data governance capabilities allow messages to find the right audience at the right time.
Consistent content
In addition to timeliness, messaging is delivered with a uniform style, improving the experience for all employees.
Critical information during crisis
Associates had access to important information during peak times of the COVID-19 pandemic due to the robust messaging and information delivery options within LumApps.
Key success factors of this project have been to plan our navigation and architect the site framework from the very beginning. How things fit together should be clearly communicated and clearly documented, and the navigation is absolutely critical. For a good user experience, you need to think about the long term support plan because that's also very essential.
The launch of the Good Day Ascension Intranet, has been a culmination of the efforts to unify the Ascension brand and establish our culture as an integrated ministry. It helps us share best practices, advocate with one voice, promote innovation, and foster collaboration in support of our mission.
The primary benefit of our unified intranet is being able to reach our associates with timely and critical information and to deliver resources we know they need, more efficiently and effectively than we were able to before. Especially during the pandemic this was crucial to our ability to serve others.
Key Use Cases
Key use cases
Consistent communication
Ascension leadership teams share meaningful information with associates in a uniform style.
User directory
An accurate and intuitive user directory allows thousands of Ascension employees to find physicians, key contacts, share information and plan effectively.
Google Workspace adoption
Using Google-to-LumApps integrations, plus search and information storage features - Ascension replaced its SharePoint experience while increasing the adoption (and effectiveness) of Google Workspace.
Multi-site architecture
Using LumApps, every Ascension employee has access to an organization-wide platform, with a separate site for each of its health ministries across 19 states.
20K Page views per day
12K Connected users per day
200 New users connecting every day
“The Kitchen helped us deliver clear, consistent communication during intense change and has become part of everyday life for JETers worldwide.”
