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Blog
December 17, 2025

Insights for Internal Comms and Business Leaders from the 2025 Future of Work Index

Blair Williamson
Global Content Marketing Manager
6 minute read

The modern workplace is in a state of constant motion. Social and economic shifts, the rapid arrival of AI, and new ways of working have created a dynamic environment filled with both challenges and opportunities. For communications leaders, steering their organizations through this flux isn't just a goal—it's a necessity.

The Future of Work Index, conducted in partnership with LumApps and Mike Klein of #WeLeadComms, offers a clear map of this new terrain, providing vital insights for business and communications leaders alike.

This report cuts through the noise to reveal what’s really happening inside organizations today. It highlights a growing need for stability, clarity, and connection. Let's explore the key findings and discover how you can build a more resilient and aligned organization.

A Workplace Defined by Disruption

Change is no longer a rare event; it's the baseline. The Index reveals just how much disruption organizations are facing. 

Nearly 75% of communications leaders report a high level of adversity in the last two years, with almost 70% stating the pace of change has accelerated significantly.

What’s driving this constant motion?

  • Political Shifts: 86% of leaders point to this as a major disruptive element.
  • Technological Advancements: 79% see new tech as a key driver of change.
  • Economic Pressure: 79% feel the impact of economic uncertainty.

This environment of near-constant change makes clear, consistent communication more critical than ever. When leaders partner with their communications teams, they can refine messaging and harness resources to establish a new, durable stability.

The Communication Disconnect: Clarity Is Key

While leaders recognize the need for strong communication, a significant gap exists between intent and impact. The Index shows that nearly 75% of senior leaders agree that new workplace technology leads to more frequent communication with employees. However, more communication doesn't always mean better communication.

Despite the increased volume of messages, fewer than 35% of employees find communication from their own managers and senior leadership to be very clear and motivating. This highlights a major opportunity.

Employees aren’t asking for less communication; they are asking for clearer communication. This is where internal communication becomes the central nervous system of an organization. When communication flows effectively, it drives consistency, speed, and interactivity, creating a stable foundation even amidst constant change.

Employees are looking for direction and purpose. The most important leadership qualities during uncertain times are clear and direct communication (32%), staying focused amid complexity (29%), and the ability to listen (28%).

Closing this gap starts with intentional, people-focused communication that cuts through the digital friction and delivers the right message, at the right time.

The Cost of Digital Friction

Another major theme from the study? Employees, leaders, and comms leaders are all overwhelmed by the work technology.

Technology should make work easier, but for many, it’s adding to the noise. Digital friction—the frustration caused by a confusing mix of tools and platforms—is a significant barrier.

Consider these statistics:

  • A staggering 79% of communication leaders report feeling frustrated with their organization's technology.
  • In the U.S., a clear majority of business leaders (54%) share this sentiment.

This friction isn't just an IT problem; it's a communication breakdown. When employees struggle to find information or collaborate, alignment suffers, and engagement drops.

Bridging Silos and Investing in Connection

A successful employee experience doesn't happen by accident. It requires close collaboration between HR, Internal Communications, and IT. Yet, over a quarter (26%) of senior leaders admit these teams are highly siloed or conflicted within their organizations. Breaking down these barriers is essential for creating a cohesive and supportive workplace.

So, where are forward-thinking organizations investing their resources? The data points to a clear focus on technology that fosters connection and clarity.

Top 5 Investment Areas for the Next 6-18 Months:

  1. Internal Messaging Tools (48%): Enabling quick, direct, and efficient communication.
  2. Employee Listening/Feedback Tools (46%): Creating channels for employees to be heard.
  3. Leadership Coaching/Executive Development (42%): Equipping leaders to guide their teams effectively.
  4. Knowledge-Sharing Hubs (40%): Centralizing resources to reduce friction and improve access to information.
  5. Intranet Solutions (34%): Building a digital home for the organization.

These investments show a strategic move toward building a technological ecosystem that supports productivity and engagement. In fact, 75% of senior leaders report their organization invests meaningfully in tech that boosts employee productivity.

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The Rise of the Intranet as a Central Hub

Among the tools gaining prominence, the intranet is playing an increasingly vital role. Nearly 75% of senior leaders agree that intranets are critical for supporting employee engagement. The vision for the modern intranet has moved far beyond a simple document repository.

More than three in five leaders (62%) believe a company intranet should be a hub where employees can meet, connect, and interact. It’s becoming the digital center of the workplace—a place to foster culture, facilitate collaboration, and keep everyone aligned, no matter where they are.

A Path Forward for Leaders

The Future of Work Index paints a picture of a workplace that is complex but full of potential. The organizations that thrive will be those that prioritize clear communication, strategic technology investment, and genuine human connection.

For business and communications leaders, the mission is clear:

  • Champion Clarity: Focus on delivering clear, direct, and motivating communication. Less noise, more signal.
  • Break Down Silos: Foster collaboration between IT, HR, and Comms to build a unified employee experience.
  • Invest Intelligently: Direct resources toward tools that connect people and simplify work, like modern intranets and feedback platforms.
  • Listen Actively: Create and promote channels for employee feedback to show that their voices matter.

The future of work isn't something that happens to us; it's something we build together. With the right focus and strategy, you can create a workplace where teams feel informed, connected, and ready for whatever comes next.

About the research study

The 2025 Future of Work Index is an independent survey targeting industry professionals to measure the pace and impact of transformation at the intersection of tech, leadership, work culture, and AI. This was done by LumApps, in partnership with Mike Klein, founder of #WeLeadComms (a community of 20K+ LinkedIn members) and Editor-in-Chief of Strategic HQ.

The survey outreach was strengthened with Censuswide, a renowned ESOMAR-certified research firm, ensuring high-quality participation from our core personas in key countries. A panel of 218 business leaders based in the US and Europe were consulted, along with 50 comms leaders through #WeLeadComms, capturing their views of today’s professional landscape and emerging trends.

Blair Williamson

Blair Williamson is the Global Content Marketing Manager at LumApps, where she leads content strategy to help organizations transform the way they connect and engage with employees.

She creates thought leadership and practical resources on topics like internal communications, employee engagement, and the future of work.

Passionate about helping companies align teams and strengthen culture, Blair brings insights that inspire action and spark conversation around the evolving workplace.

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Insights for Internal Comms and Business Leaders from the 2025 Future of Work Index