How to Engage Gen Z with a Video-Powered Employee Experience
As Generation Z (Gen Z) enters the workforce, agile companies will adapt to the preferences and habits of this new cohort. Gen Z, born between 1997 and 2012, has grown up surrounded by technology, with video being a central form of communication and entertainment. Therefore, leveraging video to engage Gen Z in the workplace is crucial for companies that want to attract and retain this talent.
In a recent report, PM Insight found that video is the preferred format for learning and development among Gen Z. Gen Z employees are likelier to engage with video content than any other age group. Video can be used to connect with Gen Z employees emotionally, as they respond well to storytelling and authenticity.
Here are 3 ways that companies can use video to engage Gen Z in the workplace:
1. One approach is to use video for onboarding and training. According to Melissa Suzuno, HR and L&D Insights Writer at Udemy noted, Gen Z employees are more likely to engage with video-based training than traditional classroom-style training, as “video has become a staple of the Gen Z digital diet.” Companies can create video-based training modules that are interactive and engaging, allowing Gen Z employees to learn at their own pace and on their own schedule.
2. Another way to leverage video is to use it for internal communication. Gen Z employees prefer video communication over email or other written forms of communication. Companies can create short videos that provide updates, share company news, and communicate important information to their Gen Z employees.
3. Video can also be used for recruiting and employer branding. The HR team can create videos that showcase the company culture, highlight employee experiences, and showcase the benefits of working for their organization.
According to Elizabeth Solaru, Director at the Luxury Business Emporium, “Video testimonials are seen as more authentic than written testimonials, as viewers can see and hear the person giving the testimonial. This can help build trust and credibility with potential employees.” Companies that want to attract and retain new talent must adapt to the preferences and habits of the Gen Z cohort.
LumApps Play is natively integrated with the LumApps platform and can be used to create a more inclusive culture at your organization by leveraging the power of video. By transforming video into knowledge and empowering all employees to share their experiences, LumApps Play can empower your employee engagement strategy and foster a culture of inclusivity.
Not sure where to begin with a video content strategy? Here are some ideas to get started:
- Incorporate video interviews and video resumes in the recruitment process to appeal to Gen Z's preference for video communication.
- Try video-based onboarding and training modules that are interactive and allow Gen Z employees to learn at their own pace and convenience.
- Use video for collaborative projects and team-based activities, allowing Gen Z employees to share ideas, collaborate, and problem-solve in a visual and interactive manner.
- Develop short videos for internal communication, providing updates, sharing company news, and communicating important information to Gen Z employees.
- Utilize video for learning and development, as Gen Z prefers video as their preferred format for acquiring new skills and knowledge.
- Create video content showcasing the company culture, employee experiences, and the benefits of working for the organization to attract and engage Gen Z talent.
By embracing video as a communication and learning tool, organizations can effectively attract, retain, and empower the talented Gen Z workforce, fostering a culture of innovation and collaboration.
Why Video is the Future of Employee Experience
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