Weeding out chaos: How a service leader modernized frontline communication

Learn how Senske Services transformed internal communications and streamlined daily operations for their deskless workforce using Beekeeper’s mobile-first platform.

• Increased frontline engagement by 50%
• Reduced paper-based admin costs by $12,500 annually
• Reached 85% adoption across the workforce

Modernizing communication for a mobile workforce

When Senske Services needed a better way to reach and engage its growing deskless workforce, HR Vice President Malia Goes led the charge. With employees spread across multiple locations and limited access to traditional tools like email, the team needed a solution that would meet workers where they are — and work the way they do.

“Beekeeper has elevated our entire company communication experience,” says Goes. “It has changed the game in how we communicate with our employees — and streamlined internal processes across the board.”

Outdated processes were slowing down communication and operations

Like many fast-moving service organizations, Senske relied on a mix of paper forms, manual check-ins, and inconsistent communication channels to stay connected with employees. This created friction across core functions — from HR and compliance to safety and performance management.

“Our employees are often on the move,” says Goes. “Before Beekeeper, we didn’t have an easy way to reach everyone quickly or tailor messages to our different brands and teams. It impacted how engaged and informed people felt.”

The result? Delayed updates, missed messages, and underutilized HR programs. Malia and her team recognized the need for a more effective way to communicate — one that catered to their distributed, deskless workforce.

A mobile-first platform that adapts to the way frontline teams work

Beekeeper’s mobile-first Frontline Success Platform provided Senske Services with an all-in-one hub for communication, automation, and connection. From the very beginning, the benefits were evident.

“Our onboarding is smoother than ever,” says Goes. “New hires get automated reminders about benefits and are introduced to their coworkers instantly — it really sets the tone for connection from the start.”

Beekeeper also became a central point for automating operational workflows. Safety reporting, vehicle inspections, leave requests, off-cycle compensation approvals, and even employee feedback are now managed directly in the app.

We now have the ability to reach our entire workforce quickly and seamlessly. Communications can be tailored to fit each of our unique brands while also ensuring that employees are connected across the entire organization."

Malia Goes, HR Vice President at Senske Services

Faster workflows, stronger culture, and measurable impact

By embracing a digital-first approach, Senske has seen a ripple effect across the business:

• Frontline engagement is up 50%, with better participation in key programs
• Employee retention has improved by 5%
• $12,500 saved annually by eliminating manual processes
• 85% platform adoption among employees

“We now have the ability to reach our entire workforce quickly and seamlessly,” says Goes. “Beekeeper helps us create intentional engagement moments — from communication challenges to brand-specific updates — that bring our teams together.”

The platform’s intuitive design and seamless integration with existing systems helped accelerate adoption. By providing employees with access to information in a format they prefer, it enhances both productivity and culture.

“Beekeeper has helped us take a giant step forward into the digital age,” says Goes. “It lets us connect with our people in a way that’s modern, meaningful, and built for how they work.”

About Senske Services

Founded in 1947, Senske Services provides lawn care, pest control, and tree services across the western United States. With a growing team of field-based employees, Senske prides itself on delivering exceptional service while fostering a connected and empowered workforce.