Proximus: Keeping its promise of the best communication experience for its customers and employees
The Proximus Group is active as a provider of digital services and communication solutions in the Belgian and international markets. The group opens up a world of digital opportunities, so people live better and work smarter. They do this by: building the best open gigabit network, offering products and services tailored to the needs of every customer, by being the trusted digital evolution partner for companies and the Belgian society, and by contributing to a greener world.
Placing Employees at the Heart of the Business
Proximus offers customers a world of digital opportunities so that they can live better and work smarter.
This business ambition is reflected in their mindset toward internal stakeholders. Talent and career development are highly valued at Proximus in the pursuit of business objectives. They aim to create a culture in which employees develop, make a difference, contribute to business results and be the best brand ambassadors.
Achieving this goal means working towards providing the best possible conditions for employees to do their jobs. At the end of 2020, Proximus introduced their new fully multilingual collaborative intranet platform #WAP+ (standing for “We are Proximus”), to communicate, facilitate connections among employees, promote informal cross-team collaboration and improve knowledge sharing.
Looking for an intranet that starts from the user and is designed in full co-creation mode? Go for LumApps. The effort put in understanding the needs and complex structures of an organization is just admirable!
The Challenge
Building a Multilingual and Collaborative Platform
Starting their transformation project in the midst of a global pandemic increased the importance of finding a suitable solution. The stable and secure transition was a key to ensuring the continuity of business operation.
To support their needs and address its challenges, Proximus trusted LumApps to be their new employee experience platform. To set the project for success and ensure local support, the internal teams decided to rely on one of LumApps’s trusted partners, Devoteam G Cloud Benelux for the implementation and deployment of the platform.
A major deciding factor for Proximus was the multitude of communication flows between collaborators and the goal of breaking through language barriers. The ease of creating content in multiple languages and the flexibility to target it to the right people is a key features. Employees interact in various social and professional communities. The automatic translation of posts and comments allow for effective collaboration because employees can interact in their own language and reach everyone across the organization.
The major advantages of WAP+
- Structured homepage ensuring clarity and relevance
- Greater personalization of the content
- Fully multilingual solution (both on content and comments)
- Enhanced search capabilities based on metadata
- Flexibility and ease of publishing any type of content via templates
The current (COVID-19) context is not easy for anyone, but I’m convinced that the development of digital tools, such as WAP+, is essential for Proximus’s future. As the main communication tool, it allows us to stay connected and to exchange opinions and ideas.
Key Use Cases
Using communities to empower employees
Proximus has a strong sharing culture between entities and currently counts 436 active WAP+/LumApps communities. As Microsoft Teams is used to collaborate on shared deliverables, WAP+ communities are focused on sharing knowledge, giving support and creating a sense of belonging. Every employee can take the initiative to start a community, as long as there is a need, a clear objective and interest to manage it.
Key use cases
Mobile App
Employees can connect to their workspaces no matter where they are thanks to the LumApps for Intune mobile application. It’s particularly useful for technicians and field representatives that receive company and team updates through a personalized news feed, but also for leaders and everyone that works in a hybrid way and seeks maximum flexibility. Everyone has instant access to Proximus News, a complete employee directory and can contact colleagues on the go or find support in one of their professional communities.