Creating a true community for all Vilavi Group brands
As an expert insurance and credit broker for individuals, the VILAVI Group proposes and negotiates the best solution at the right price for each customer. The Group provides independent advice and support to over 500,000 customers, from needs analysis to project completion. They target both professionals and private individuals. They can be marketed as a pure player, or with a B2B2C intermediary.
The Group is composed of 8 brands divided into 2 core activities: Insurance and Credit. Vilavi has been operating for over 45 years and employs 1,500 people in France and Morocco.
Vilavi's former internal platform was a platform for sharing articles about the Group's brands. The Internal Communications team spent a considerable amount of time creating content. After writing and validating the content, the team would send it to the graphic designers for formatting. It was a multi-layered, time-consuming validation process, and no one was really autonomous when it came to publishing content on the platform.
Also, teams had very little visibility over content statistics: was the content read? How was it consumed? How long did users spend on the page? This represented a significant amount of work to analyze the performances of the published article.
A need arose regarding the onboarding of new hires, and the printed welcome booklet was no longer sufficient. The team tried a different approach with the WordPress solution. Although this solution has proved its effectiveness for some time, the needs of each business evolve. WordPress has certain limitations and the team looked for a solution specialized in internal communication and employee engagement, and turned to LumApps.
Why Vilavi chose LumApps
Vilavi wanted a comprehensive, collaborative tool, and LumApps was the right compromise for the group: a simple, intuitive and scalable tool that allows information to be centralized and communities to be set up to improve engagement and discussions.
As the solution is fully integrated with Office 365, each user's Active Directory information is replicated on the tool. This provides a personalized platform based on the connected user.
One criteria for Vilavi’s new platform is that teams could autonomously manage their own content. Previously, corporate communications was responsible for content creation. LumApps enables each department to contribute easily and simply, thanks to the creation of templates and contributor roles. Departments are then autonomous in creating content and daily management of the platform.
One of the team's concerns was being limited in their choice of visuals, as the platform's design and aesthetics were paramount. When the platform was deployed, the team was quickly reassured that it could be customized to suit their needs.
Vilavi partnered with Wedocom for their LumApps implementation project, to raise awareness of the tool among the departments and boost contributions to the platform. As the project was well structured, no oversights were made. With Wedocom’s expert insurance consultants at their disposal, they guided and advised the project team through various workshops, and monitored the launch of the platform on a weekly basis. This advice helped them decide which section or feature to highlight at any given time.
Key Use Cases
Since launch in September 2022:
Minutes of connection per session
Contributors publish regularly on the platform
Active users in January 2023
Views on published content in January 2023
Minutes of connection per session in January 2023