LumApps Acquires Novastream to Add Secure Video Management Capabilities

LumApps completes its first acquisition to enrich enterprise communications with video content and enhance the functionality of its Employee Experience Platform.

Lyon, June 3rd, 2021 – LumApps, a recognized leader in the Employee Experience Platform market, today announced the acquisition of Novastream, a B2B video management solution. The acquisition will enable LumApps customers to securely manage and broadcast corporate videos to employees, customers, and partners, and to accurately measure the impact of their video content.

“The addition of video content is a significant step forward in enabling a truly immersive, digital workplace.”

— Sébastien Ricard, LumApps Founder and CEO

“The addition of video content is a significant step forward in enabling a truly immersive, digital workplace,” said Sébastien Ricard, LumApps Founder and CEO. “LumApps provides an ideal digital work experience for all employees. Wherever they are and on any device, they can easily access corporate communications, critical information, and the various tools they need to work efficiently, align with their company’s strategic vision, and feel empowered and connected with their colleagues. Novastream’s capabilities will greatly enhance the employee experience and will increase the impact and uptake of the communications we broadcast.”

Novastream enables employees to enjoy the same experience in working with video content as they have come to expect from social media solutions and streaming platforms, but in an entirely private and secure environment. LumApps’ new offering aims to make video as easy to use as text or images for communication departments whose mission is to foster greater information sharing and enhanced communication across their organizations.

“Video is a valuable asset for employee engagement, communication, and training. Research indicates that viewers retain 95% of a message from video as opposed to only 10% from text*.”

— Blaise Kremer, Novastream founder

“Video is a valuable asset for employee engagement, communication, and training. Research indicates that viewers retain 95% of a message from video as opposed to only 10% from text,” said Blaise Kremer, Novastream founder. “The success of Youtube and Netflix has demonstrated the real impact of video content and is inspiring companies of all sizes to add different types of media to their communications. The combination of our video management capabilities with LumApps’ expertise in B2B communication will deliver compelling employee communications that enhance organizational alignment and create greater employee engagement“.

The need for Employee Experience Platforms with secure video management capabilities has exploded since the beginning of the Covid19 crisis and has created many new use cases for this technology. Key examples include facilitating remote onboarding of new talent, the development of digital communities and virtual company culture, and the delivery of live-streamed events to employees, customers, partners and other stakeholders.

Norauto is a leading European auto parts distributor and a customer of both Novastream and LumApps. Henri Dufour, Digital Communications Manager at Norauto, commented on the acquisition, “We have been a Novastream customer since 2014 and have used their product to easily broadcast videos to our 6,400 employees via our intranet and WebTV. Novastream really helped us generate greater engagement with all our employees. Our employees also use LumApps to access top-down corporate news and the product-related information they need to do their jobs efficiently in the field. This acquisition is an important step towards an even more integrated digital workplace and will definitely help us unify our communication approach for all employees.”

*source : Forbes