Smarter Video Starts Now: LumApps Play Gets a Major Upgrade
Video is a powerful tool for internal communications, helping teams connect, share knowledge, and collaborate more effectively. To fully leverage its potential, businesses need a reliable video management solution that simplifies video hosting, enhances content quality, and ensures seamless accessibility.
With the right tools, organizations can save time and maximize the value of their video content, fostering stronger communication and engagement across teams.
Why Video Matters More Than Ever in Internal Comms
Video is no longer just a nice-to-have—it's a must-have for effective internal communication.
Video is no longer just a nice-to-have—it's a must-have for effective internal communication.
- Employees prefer it: Over 80% say they favor video over written updates. (Source: AIScreen)
- It drives retention: Viewers remember 95% of a message in video vs. 10% in text. (Source: HRCloud)
- It boosts engagement: 49% of employees say good video increases their motivation. (Source: Vizrt)
- It builds connection: 76% feel more connected to leadership through video. (Source: Brightcove)
In a hybrid world, video isn’t just communication—it’s culture-building.
What Is LumApps Play?
LumApps Play is your corporate video hub—natively embedded, fully secured, and made for employee communication.
Built specifically for corporate and employee video, LumApps Play lets you upload, manage, and publish video content directly inside LumApps.
Key capabilities include:
- Secure, encrypted video storage
- Seamless publishing via Play widgets and playlists
- Integration with key channels like Broadcasts and Journeys
- Support for rich media formats, including audio for learning
- Available on both web and mobile
- Optional employee video uploads to boost grassroots engagement and culture
Whether it’s a CEO update, a how-to guide, or a cultural moment, Play makes video a native part of your internal comms.
Why LumApps Play instead of YouTube for free?
External sites, such as YouTube, can be handy when hosting an internal video, but for internal videos with sensitive information, companies should be careful about intellectual property and security leaks.
In fact, elements of free YouTube can hurt the employee experience. For example, we surveyed our customers and employees prefer LumApps Play for the following reasons:
- No unwanted ads
- No irrelevant videos
- No unwanted data tracking
- More consistent accessibility features
- Improved security
The biggest reason business leaders love LumApps Play? Embedding videos directly into your intranet ensures company videos are securely shared internally, reducing the risk of external leaks.
What’s New in June 2025?
✨ Smart Video Details Generation
What it is: Automatically generate AI-powered titles, descriptions, tags, and chapters tailored to your content.
Why it matters: Saves time for contributors and improves discoverability and SEO.
🔎 Video Transcripts & Subtitles Indexed in LumApps Search
What it is: Subtitles and transcripts are now indexed in the native LumApps search.
Why it matters: Employees can now find videos based on what’s said in them, not just the title or description.
What’s the Business Impact?
With these upgrades, LumApps Play becomes a knowledge accelerator for your organization:
✅ Save Time: Automate tedious upload tasks—no more manual tagging or chaptering
✅ Increase Visibility: More searchable content = more traffic, more engagement
✅ Boost Productivity: Help employees find answers faster, directly in your intranet
✅ Drive Culture: Empower employee voices and leadership communication through video
✅ Future-Proof Your Platform: Native, secure, and scalable across all employee types
Ready to See It in Action?
Let us show you how LumApps Play can transform your internal communications.
