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LumApps recently joined forces with internal comms pros and leaders in employee experience at Bright Conference 2025. The first event took place at Bright Chicago and featured 2 days of roundtable discussions sparking dynamic conversations among attendees, focusing on the most pressing challenges in today’s workplace. Participants shared real-world insights and innovative ideas, uncovering three recurring themes that highlight opportunities to transform employee experiences.  

Across these engaging sessions, three recurring themes emerged that illuminate new strategies and opportunities for organizations to elevate their employee experiences. 

Here’s a closer look at these key discussion points and the challenges that are top of mind for internal comms and business leaders regarding the future of work

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1. Building Connected Communities to Combat Disconnection

One of the most pronounced concerns discussed was the overwhelming sense of disconnection among employees, particularly in hybrid and remote work settings. A striking data point mentioned was that 65% of employees feel disconnected at work, amplifying issues like loneliness, lack of trust in leadership, and diminished community engagement.

Participants explored creative ways to build connections. For example, one company organized "summer camp" style virtual team challenges to foster camaraderie, while another implemented themed interest groups such as travel, food, and pets to create shared spaces for engagement. The discussions highlighted the importance of creating intentional opportunities for collaboration and inclusivity, whether through employee-driven communities, better use of intranet platforms, or leadership involvement in fostering connections.

Key Takeaway

Organizations must treat fostering employee connections not as a feel-good initiative, but as a business imperative with clear ties to productivity, retention, and morale.

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2. Shared Ownership and Leadership Buy-In

The idea of shared ownership emerged as a powerful driver of engagement across multiple discussions. When employees are empowered to take ownership of their workspaces, initiatives, or digital tools like intranets, a deeper sense of accountability and community emerges. 

For example, if you’re running an intranet, having an agreed “intranet manifesto” can help the team align on a guiding principle for the tool. It was noted that a manifesto is a way to align messaging and foster a unifying sense of purpose.

Leadership buy-in was also deemed non-negotiable. Without support and visibility from leadership, even the best community-building efforts risk falling flat. 

Instead of the traditional top-down approach, leaders need to position themselves as advocates and participants rather than overseers. 

Key Takeaway

Shared ownership thrives with structure and leadership backing. When employees feel trusted and leaders are visibly engaged, ownership shifts from being an idea to being a culture. Participants suggest testing tactics like structured involvement, such as using steering committees and transparent roadmaps to bridge the gap between executive strategy and employee-level execution.

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3. Data-Driven Experimentation and Continuous Innovation

The third recurring theme was the pivotal role of data-driven experimentation in improving both employee experience and organizational outcomes. Whether it was using analytics to map feedback for intranet features, exploring the ROI of AI adoption, or creating creative community experiments like online scavenger hunts, the discussions underlined how small, iterative improvements compound into big results.

A standout insight was the understanding that not all data is created equal. Leaders were urged to differentiate between surface-level wants and systemic needs, using tools like sentiment analysis, feedback loops, and cross-departmental collaboration to identify the heart of the challenge. Meanwhile, fostering a culture of innovation required balancing fun, creativity, and practicality so that experiments aligned with strategic goals, not just short-term engagement spikes.

Key Takeaway

Continuous experimentation ensures both agility and sustainability. Organizations need to actively blend structured data analysis with bold creativity to stay ahead.

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Bringing It All Together

These three themes—connected communities, shared ownership, and data-driven experimentation—are not isolated insights. They form a powerful trifecta for reimagining the workplace. 

Organizations can start by creating spaces that foster belonging, enabling employees to feel seen and supported. With engaged employees, leaders can empower their teams by giving them ownership, aligning their contributions with clear goals and shared visions. Finally, leveraging data and experimentation adds the fuel needed to keep workplace initiatives fresh, relevant, and impactful.

Closing Thought
The discussions at Bright Chicago captured the heart of what organizations need in 2025 and beyond. The workplace of the future isn’t about choosing between people and processes. It’s about integration. By connecting these three themes, companies can shape a culture where innovation thrives, trust builds naturally, and every employee has a meaningful place.

Don’t get left behind. Join us at Bright Paris in June 2025 to participate in this next round of discussions about the future of work! 

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