Aligning Your Team? How Internal Comms Can Help

In our era of the digital workplace, being in the office 9-5, five days a week is history. Hybrid work has fundamentally changed the landscape for both employees and employers. Leadership may be trying to encourage workers back to the office, but workers have made it clear that they want to spend at least part of their week away from the office, working remotely.
 

Striking a balance between company goals and productivity and worker retention and engagement has entered a new paradigm. Both literally and figuratively, the old ways of working no longer work. The challenge of aligning leadership and worker expectations in the age of hybrid, digital work requires a different approach.

Research by Gallup shows that though past problem areas like worker engagement may be slowly improving as we adapt to the new normal, many aspects of the hybrid shift continue to pose significant challenges to leadership and employees alike.

That is why internal communication teams and the tools that they and their colleagues have at their disposal are a critical resource. They help generate workplace productivity and the meaningful connections that unify company vision with results, aligning processes with tangible, bottom-line outcomes. 

This is one of the most impressive LumApps use cases we have seen and a significant example of how modern organizations are using digital tools to connect their people around the world – whether working in the office or remote.

— Chris McLaughlin, CMO at LumApps

How to improve alignment in your hybrid team   

Organizational alignment is not a new problem. But the landscape has changed in the context of a hybrid work model. Download our whitepaper to learn how to improve alignment in your hybrid team.   

Organizational alignment is not a new problem. But the landscape has changed in the context of a hybrid work model where teams have to operate, collaborate, and communicate across multiple digital platforms, time zones, and continents. 
With studies showing that 35% of employees identify a lack of resources as the typical challenge with remote-hybrid work, and 32% mention feeling less connected to organizational culture, the problem is significant. Employee disengagement is one indicator of broader organizational alignment problems across the enterprise, but misalignment can surface in a variety of different ways, including: 
 

• Communication breakdowns: Employees face challenges in communicating across departmental silos and hierarchical boundaries, hindering their ability to align with company goals.
• Technological deficiencies: Inadequate IT infrastructure worsens communication problems and complicates the tracking and evaluation of cross-channel employee experiences.
• Different employee work styles: Away from the office, employees will quickly adopt their own styles and rhythms of work, making it important for leadership to have enabling technology that better coordinates activity across teams.
• Trust issues: Though distance can sometimes be an advantage, it can also generate more misunderstandings. Without versatile, powerful, and easy-to-use communication systems aligning employee goals with those of leadership and management can be more challenging.
• Managing expectations: Like trust, without strong links and lines of communication, hybrid workers can feel isolated and that their needs are not being met. As a result, employee expectations and values end up being out of step with company goals and targets.
   

In what the Center for Management and Organization Effectiveness (CMOE) defines as 'the process of creating unity between the company's ultimate vision of success and the way individuals and leaders drive results' –  a key element ensuring organizational alignment is the power, versatility, and adaptability of an enterprise's information network. 
 

How to improve alignment in your hybrid team   

Organizational alignment is not a new problem. But the landscape has changed in the context of a hybrid work model. Download our whitepaper to learn how to improve alignment in your hybrid team.   

An enterprise intranet plays a critical role in linking a company's purpose and business strategy with organizational capability and management systems. In the hybrid digital workspace, your intranet technology is at the heart of a productive and meaningful employee experience.

LumApps intranet provides the critical infrastructure that not only ensures dynamic communication between team members, but also offers a suite of tools that support collaboration, productivity, engagement, and company culture.

Our AI-supported technology helps teams personalize the work experience, improve processes, and grow by reducing digital friction. With the help of powerful content-generation capabilities, AI-supported search, and proactive nudges and notifications, our AI digital assistant helps leadership and teams focus on productivity and innovation.
 

Whether work happens at the office, at home, or on the road, our nano-learning technology seamlessly unites teams by offering upskilling, training, and onboarding solutions that are easy for HR and internal communications leaders to create and deliver. From nurturing talent to summarizing a keynote presentation, our video management system means that employee experience leaders can create media-rich and immersive content that is informative and engaging.

Most importantly, LumApps makes it possible to personalize the user journey, motivating employees by giving them a choice. It lets your workforce stay aligned with company goals, initiatives, and needs by helping them get the information they require to do their jobs well, when they choose, through their preferred channel and device. It creates an employee experience that helps foster a dynamic workplace culture in the age of the hybrid, digital-first workforce by providing a personalized work experience that strengthens organizational alignment and meaningful connections.

A Gartner Magic Quadrant Leader, LumApps delivers an employee engagement experience that makes a difference in how your people interact and connect with one another. We don't just support an enterprise workforce; we help build a healthy work culture.

To find out more about improving organizational alignment, download our white paper How to Address Misalignment in the Hybrid Workplace.

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