Guide
Creating a Business Case for Change
Selling the Value of Internal Communications to the C-Suite
Budgets are being slashed, and massive layoffs are becoming increasingly common. Work stress is increasing, and employee well-being is taking a nosedive. So it’s not surprising that employee performance is also being impacted.
Every organization is at a critical point in time where each employee needs to be putting in their best work to ensure the long-term survival of the business. And strong communication supports that.
Download this free guide to learn how you can make the business case for spending time and budget on internal communications.

Guide
Creating a Business Case for Change
Selling the Value of Internal Communications to the C-Suite
Budgets are being slashed, and massive layoffs are becoming increasingly common. Work stress is increasing, and employee well-being is taking a nosedive. So it’s not surprising that employee performance is also being impacted.
Every organization is at a critical point in time where each employee needs to be putting in their best work to ensure the long-term survival of the business. And strong communication supports that.
Download this free guide to learn how you can make the business case for spending time and budget on internal communications.
How a company intranet can improve internal communication
Clear communication helps you build a stronger team that can meet and exceed business goals. In fact, 76% of HR professionals indicate that communication positively impacts employee performance.
While we recognize that cost control is top of mind right now, it’s imperative that leading companies make strategic, long-term investments that drive business forward. Investing in internal communication is a crucial way to keep employees engaged, motivated, and aligned with company goals.
Ready to put together a pitch to convince your C-Suite? This guide, “Creating a Business Case for Change” will get you there. Here’s what you’ll find inside…
This free guides covers:
- The business impact of internal communication
- How internal communication impacts brand perception
- How internal communication impacts organizational trust
Plus, this free guide includes a template to build the business case for purchasing an employee intranet.
The template includes the necessary steps to prepare for the C-Suite pitch, including:
- How to clearly identify your business objectives
- How to build an internal team for success
- How to plan your approach to track and measure data
We also included 3 case studies to show you how other businesses successfully pitched the business case for change and launched an employee intranet to improve communication across the company.
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