Employee Experience: What’s in a Name?
This is the first of three blogposts written by Chris McLaughlin, CMO at LumApps, on the evolution of modern intranet offerings, why it’s past time that we drop the term “intranet” and its associated baggage, and of course, LumApps’ upcoming product innovations and roadmap.
It’s been a very busy start to the year here at LumApps, particularly with our recent and exciting announcement about our acquisition of HeyAxel, a powerful solution for employee onboarding and HR automation that will become the foundation for our new LumApps Journey offering.
As a result, I find myself a bit behind schedule on some of my regular blog postings. In particular, I usually like to start each new year with a discussion about our product strategy and roadmap. However, this year, before I do that, I wanted to take a moment to talk about the evolution of modern intranet offerings and offer an argument as to why I think it’s past time that we drop the term “intranet” and its associated baggage.
The Evolution of the Modern Intranet
Let’s begin our conversation by focusing on how both employees’ and employers’ needs are changing and evolving, and what impact this is having on the intranet technologies that have historically served them. Following is a very interesting diagram that I borrowed from a recent Gartner report entitled, “Reset Your Intranet Strategy to Advance Digital Workplace Goals,” written by Jim Murphy and Gene Pfifer.
Intranet presence: styles and tendencies
What I really like about this diagram is that it charts the evolution of the intranet market and recognizes the same shift in priorities that we are seeing with our customers
People and Relationships
As our world has changed, and as the in-person work experience has been supplanted by more and more online interactions, obviously there has been a shift in focus from information and insight to people and relationships – to finding new digital ways to engage employees and allow them new avenues to create relationships, exchange ideas, and even find greater purpose in their work. This doesn’t mean that a modern intranet platform isn’t still a great tool for providing greater access to information and insight, or isn’t an ideal environment for collaboration, it just means that the market has evolved and the focus for these solutions is now necessarily different.
What’s interesting also is that this change in emphasis mirrors the evolution that we are seeing with our customers. With the onset of the pandemic, many organizations’ first priority was business continuity and a mad scramble to maintain their operations with a newly remote workforce. Hence, they focused on providing remote access to various systems and tools, and intranets played an important role in providing access to information as well as corporate communications (which I’ll discuss in part 2). As the pandemic wore on, many customers then shifted their focus on maximizing productivity with their remote/hybrid workforce. Then the priority was on process optimization and project facilitation.
However, now we are having different conversations with customers. As we have all begun to accept the fact that remote or hybrid work is here to stay and that many employees actually prefer to work this way, many of our customers are now seeking to provide a digital employee experience that is focused on people and relationships. In many ways, this is a very practical exercise as their goal is to increase employee engagement and create a sense of community or belonging for employees in a world where they can no longer depend on an in-office experience to do so. And a key objective here is increased retention of top talent which is a significant source of ROI for many of our customers.
To be continued…