The User-Powered Intranet: Using Employee Insights to Boost Engagement
A common challenge facing any communicator, or digital workplace program owner, is measuring impact and value. The easy path is often measuring active members, page views or click-throughs — but these insights only measure transactional metrics. You want to know what employees think, what content is delivering value or how to improve the experience to meet employee expectations.
You’ll hear about the three-step approach McGraw Hill took to:
- Level Set: Discover the insights they need
- Inform Site Design: Use the insights to shape the relaunch
- Optimize the Experience: Use insights to act and inform their roadmap
Join us to learn how McGraw Hill used employee insights to relaunch its user-powered intranet, Spark, to boost global engagement and deliver on its vision to connect, engage and inform their employees. They will also share how they continued to use insights for continuous improvements and to optimize the employee experience. Attendees will learn the role insights like analytics, surveys, focus groups and tech-stack analysis can play in determining program scope, defining a program MVP and iterating on the program roadmap to deliver incremental improvements that meet employee needs.