Shaping the Future of Internal Communications: Results from the Comprehensive Survey by #WeLeadComms & LumApps

What You'll Learn

Peek inside the talk and discover:

• Uncovering Digital Friction: New research by LumApps and WeLeadComs highlights why communication leaders struggle with workplace tools and how organizations can address these frustrations.
• AI Adoption and Gaps: AI is moving beyond experimentation, with 59% of organizations scaling or adopting it. However, communication leaders lag behind, with 4% of U.S. business leaders using AI, compared to 22% of communication leaders.
• Rethinking Information Overload: Surprisingly, internal communication isn’t a major contributor to workplace information overload. Instead, streamlining content and prioritizing messaging are key opportunities.
• The Power of Listening and Interactivity: Business leaders crave interactive communication that fosters listening and engagement. Communication teams are uniquely positioned to enhance this through tools and AI-driven insights.
• The Rise of Directive Leadership: Amid global uncertainty, organizations are shifting toward directive leadership styles. This creates a unique opportunity for communication professionals to support leaders by enabling real-time listening and interactivity.
• Bridging the Alignment Gap: A clear disconnect exists between communication leaders and business colleagues in how they perceive adversity, change, and priorities. Addressing this gap is crucial for stronger collaboration and impact.
• Future-Focused Strategies: This research underscores the importance of leading internal communication at the intersection of technology, leadership, culture, and AI. Practical steps include addressing digital friction, leveraging AI, streamlining communication, and fostering two-way dialogue to drive alignment and clarity.

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Watch the Talk: Real-World Insights at the Intersection of Tech, Leadership, and Culture

Ready to see what sets this report apart? Mike Klein’s exclusive presentation dives into the space where technology meets leadership, culture, and AI—a vantage point often missed in typical communication research. Discover practical ways these findings can spark clarity, reduce friction, and inspire progress in internal communications.

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