Report: Employees Interested in Video-Rich Internal Platforms
Video has already transformed the way we consume information, communicate, and get work done. Employers can leverage this ubiquitous medium for traditional applications like top-down communication and more modern use cases such as employee enablement, training, collaboration, engagement, and more.
Employees already recognize the potential benefits of incorporating video into their workplace communications. According to a recent report by LumApps:
- 91% of employees surveyed believe there are benefits to accessing video content at work.
- Over half (52%) of employees surveyed agreed that they enjoy watching videos more than reading content.
- Two-thirds (66%) of employees surveyed said they are likely to access an internal platform regularly, if it features videos (in addition to traditional content, knowledge base articles, etc.)
Here’s how organizational leaders can take advantage of this information and seize the opportunity to engage their teams with a video-rich internal platform.
Benefits of Using Video in the Workplace
There are many benefits to using video as part of your internal communications strategy and day-to-day operations. Some of these benefits include:
Video is already a popular method of content consumption, as global online video viewing continues to increase each year. Particularly for Millenial and Gen Z employees, an internal video strategy is a natural way to boost employee engagement.
Video is better for information retention. The LumApps study found 41% of survey respondents listed information retention as a benefit of accessing video content at work. Additionally, a study by digital content marketing company Hubspot found that video is the content type that people pay closest attention to (as opposed to written articles people have a tendency to skim).
Secure video communication (internally hosted) is efficient and convenient. In an age when time and attention are among our most valuable resources, delivering information in an efficient and convenient manner can demonstrate that you respect your employees’ time. Video is also efficient in the sense that a message or tutorial can be recorded once and disseminated numerous times for multiple audiences.
Video presents a unique opportunity to measure employee engagement by capturing insights about video views, average watch time, and more.
By incorporating video into your internal communications, organizations can increase connectedness in the age of remote work. While flexibility and autonomy at work is important, remote and hybrid work can lead to isolation and disconnection. Live and asynchronous videos can help level the playing field, and ensure that remote workers receive the same information and “face time” as in-office staff.
How Can You Use Video to Enhance the Employee Experience?
Video can be utilized in numerous ways to improve employee engagement, productivity and retention. Consider the following ways you can use an internal video-rich platform to enhance all stages of the employee lifecycle.
Company-wide updates and news typically disseminated through email can be communicated via video instead. Video messages can stand apart from the daily deluge of email, both highlighting their importance and creating a more personalized, humanized experience. Livestreaming (and recording) town hall style discussions between leadership and employees can be an inclusive, efficient way to bring all members of your community into the fold and keep everyone in the loop.
Video communication should not be limited to top-down messaging. Employees can use live or recorded videos to improve cross-departmental communication among colleagues and break down institutional silos.
Your human resources professionals can use video to share policy updates, recognize employee accomplishments, and conduct diversity and inclusion conversations in a more engaging way.
Troubleshooting and Tutorials
Videos can help employees troubleshoot common tech problems and answer frequently asked questions. Create reusable tutorials on how to use software features, navigate internal databases, schedule video conferences, and more.
From onboarding to upskilling and everything in between, video can be implemented as a training tool at all stages of employee development. You might have an onboarding video communicating your organization’s mission, values, and identity for new hires. Or, you may want to develop a series of training videos to help current employees pursue professional development and grow their skill sets. Employees crave the ability to grow within their organizations, and 60% of employees surveyed by LumApps are interested in training and enablement video content.
What to Consider When Implementing an Internal Video Strategy
Your organization’s HR, internal communications teams, and IT departments should consider the following when implementing an internal video strategy.
Consider what types of video content your organization would use, and build a video management strategy around the needs of your specific audience. Review studies like the LumApps report for additional insights, or seek direct feedback from your employees.
Be sure that video content is accessible to all employees. Including subtitles, links to corresponding information, and video transcriptions all contribute to a positive employee experience.
Other benefits of using an internal communication platform that natively manages videos rather than relying on an external one (such as YouTube, Vimeo, or others) is the security of user data and content. Internal video hosting avoids the nuisance of pre-roll advertising and unrelated video suggestions from other content creators.
Furthermore, most IT professionals surveyed by LumApps indicated that managing large volumes of video at scale is more easily and efficiently done on an internal platform.
Be sure that your videos run smoothly on the mobile version of your internal communication platform (embedded video player). Over half (56%) of employees surveyed said it’s important that they have the ability to watch internal videos on their mobile device. Allowing for mobile access also helps to engage employees who travel frequently or whose jobs aren’t typically done at a desk.
Get the full report here: Why Video-Rich Platforms Are the Future of Employee Experience