Finish Line: A Digital Identity for 14,000 Employees

LumApps provides Finish Line with a platform to improve communication channels between corporate and store workers.


About Finish Line

Finish Line is an American retail chain that sells athletic shoes, apparel, and accessories. The company operates approximately 950 branded locations across U.S. malls and department stores.

Finish Line - LumApps Customer

+10 000 employees

Internal Communications


The Challenge

LumApps, Google, and Onix teamed up to support Finish Line’s mission in transforming their business. Together, they provide a customized and powerful platform to increase operational efficiency, streamline communication channels, and improve collaboration between 14,000 corporate and store employees.

  • Improve communication between HQ and stores
  • Foster innovation and collaboration
  • Strengthen brand identity
  • Improve change management at scale
  • Connect 900+ stores across the U.S.
  • Change the company culture
  • Boost productivity

Why LumApps?

As a first step in their digital transformation, Finish Line had already chosen Google and G Suite for a more efficient work environment. As the only intranet solution recommended by Google, LumApps provided the best native integration with G Suite and overall value for business transformation.



Provides 14,000 Finish Line employees with an individual digital identity instead of a generic store email account


Connect everyone in a unique space to find the right information, at the right time, with the right person


One single internal platform built on Google Cloud Platform, to access G Suite and all business apps


Cost savings from time saved and sharing best practices across locations

“It was the combined value of G Suite plus the portal built by LumApps that convinced the senior leadership team at Finish Line that they chose the right solution.”

Matt Swikoski, Google FSR on Finish Line

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