Social Platforms in the Workplace
Trying to choose between an Enterprise Social Network and a Social Intranet?
The primary challenge of a professional social platform is to ensure it meets company needs and encourages healthy and productive work practices. In this white paper, we’ll discuss the benefits and challenges of different kinds of social platforms, including enterprise social networks and social intranets.
An enterprise social network (ESN) can be very similar to a typical social network. Here’s the key difference – it’s intended for the work environment and to be used by company collaborators.
A social intranet infuses traditional intranet structure with new social features for a seamless experience that equally answers corporate and employee needs.
Why should you include social features in a corporate platform?
Support Digital Transformation
There are many potential benefits of a corporate social media platform. When implementing an enterprise social network or intranet, companies are aiming to foster better internal communication and collaborative work practices, as part of a larger digital transformation strategy. These platforms are meant to unify and create new processes, by combining or replacing legacy tools.
Adding social features boosts the chances of a successful transformation. For instance, some communication tools inside a corporate platform can be a great alternative to email or even paper documents. When used correctly, the platform can be a powerful tool for business use cases in Marketing, Human Resources, Executives or other teams that need to communicate with the entire organization.
Basic Social Features
At the most basic level, the social platform should present the following features:
- An enriched profile to showcase employees’ expertise and interests
- A news feed that displays a global vision of the employee’s activity and the company ecosystem (colleagues, communities, exchanges, etc.)
- User activity and interaction such as likes, comments, and posts
An effective social corporate platform should also create workspaces for easy project management with calendars, file-sharing, posting, instant chat, and more. Enterprise employees can easily collaborate, exchange thoughtfully, and develop their work relationships. The workspace can also be used to share information to and from outside the enterprise.
Primary uses for social corporate platforms (Lecko study, 2015):
37% Sharing best practices
35% Managing projects
20% Support network
7% Competition monitoring
1% Innovation practices
Promote Employee Engagement
Implementing an enterprise social network can help combat common consequences of disengaged employees, such as exhaustion, irritability, loss of concentration, cynicism, or worse. For instance, inserting social features inside the enterprise can increase individual initiatives to coordinate and come together productively.