Picard
Bon'App: The Recipe for a Seamless Internal Communication System
About Picard
Picard is a leading name in food retail across France and the Benelux. With a specialization in frozen goods, the brand is renowned for its exceptional quality, diverse product range, and commitment to culinary innovation and customer satisfaction. For the past decade, Picard has been consistently voted as a favorite among French consumers, ranking high among their top ten most-loved brands.
The company employs more than 5,000 individuals across its headquarters, retail outlets, and packaging facilities. With a robust network of stores, Picard delivers a consistent and high-quality customer experience while equipping its teams with cutting-edge, efficient tools.
The Challenge
At the end of 2022, Picard undertook a strategic review of its internal communication processes and identified several hurdles dampening team productivity and engagement. Among the key challenges were:
- A fragmented ecosystem: The old WordPress-based intranet operated alongside several disconnected tools for training and communication, resulting in a complicated system that discouraged adoption.
- Limited store access: Without a mobile-friendly option, over 4,150 frontline staff at retail locations struggled to stay updated with key company news, hampering the flow of vital information.
- Outdated user experience: The existing system lacked modern features and personalization, leading to poor user engagement and enthusiasm for internal initiatives.
- Restricted collaboration: The primarily one-way communication system limited interaction, with no options for teams to comment, share media, or engage collaboratively.
Recognizing these challenges, Picard set a clear goal: to centralize information, improve accessibility, and foster collaboration across the organization.
Why LumApps?
Faced with an urgent need to overhaul its intranet, Picard turned to LumApps in 2022. This user-friendly, all-in-one platform seamlessly aligned with their vision of a modern, connected workspace. Naming their new intranet Bon’App, Picard leveraged LumApps’ strengths to:
- Streamline tools: Merge essential resources into a single, integrated platform.
- Streamline communication: Offer an intuitive interface and powerful search tools to make staying informed effortless.
- Enhance collaboration: Introduce interactive, engaging content and dedicated spaces for exchanging ideas.
- Go mobile-first: Prioritize retail employees by delivering a tailored mobile experience while extending access to other teams over time.
Bon’App became the cornerstone of Picard’s digital transformation, reforming how employees connect, collaborate, and thrive.
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Key Use Cases at a Glance
Centralized Information
Bon’App consolidates company-wide resources, housing everything from essential documents to key contact directories in one place.
Favorite Tools at Hand
From leave requests to e-learning platforms and expense management, all vital tools are centralized and customized on personalized dashboards. Each employee enjoys direct access to resources carefully tailored to their unique role, simplifying their daily tasks.
Accessible Communication
A robust, intelligent search engine pairs with targeted content filters, ensuring employees quickly find the latest news relevant to them.
Advanced Functionalities
The expanded menu delivers access to advanced applications, such as inventory management, HR templates, and a media library.
Company Events in Spotlight
Interactive content brings Picard’s major milestones, from local store events to headquarters celebrations, to life. Employees can now watch live streams and participate in company moments like never before.
Celebrating 50 Years of Excellence
Picard’s 50th anniversary in 2024 was a milestone to remember, and Bon’App became central to the campaign’s success. A year-long celebration, from March 2024 to March 2025, was designed to inspire and involve employees at every stage:
- Spring: Foster a connection with agriculture.
- Summer: Highlight nutritious eating.
- Autumn: Address student accessibility.
- Winter: Spotlight solidarity initiatives.
Employees were front and center, sharing their experiences through articles, contests, and live events. One highlight was a collaboration with French chef Thierry Marx, where employees and students embraced creative cooking using innovative techniques, like preparing meals with a kettle.
The campaign achieved remarkable results:
Key Use Cases at a Glance
Centralized Information
Bon’App consolidates company-wide resources, housing everything from essential documents to key contact directories in one place.
Favorite Tools at Hand
From leave requests to e-learning platforms and expense management, all vital tools are centralized and customized on personalized dashboards. Each employee enjoys direct access to resources carefully tailored to their unique role, simplifying their daily tasks.
Accessible Communication
A robust, intelligent search engine pairs with targeted content filters, ensuring employees quickly find the latest news relevant to them.
Advanced Functionalities
The expanded menu delivers access to advanced applications, such as inventory management, HR templates, and a media library.
Company Events in Spotlight
Interactive content brings Picard’s major milestones, from local store events to headquarters celebrations, to life. Employees can now watch live streams and participate in company moments like never before.
Die wichtigsten Zahlen
Key Achievements
- Always-on information: Employees can now tap into the latest updates and important documents effortlessly, saving valuable time.
- Optimized workflows: "My Tools" pages bring together favorite links and applications, providing an intuitive user experience.
- Stronger engagement: Internal event coverage saw a significant boost in participation, thanks to Bon’App’s interactive and accessible format, with an adoption rate of 63%.
- Unmatched collaboration: A vibrant atmosphere of teamwork emerged as employees shared photos, stories, and ideas like never before.
Looking Ahead
Riding on Bon’App’s success, Picard continues to refine its intranet to make it even more indispensable. Future plans include:
- Incorporating new features based on user feedback.
- Expanding interactivity with fresh formats for communication and events.
- Cementing Bon’App as the backbone of Picard’s internal operations and team collaboration.
Picard is building more than tools—it’s crafting an environment where innovation and collaboration thrive. With Bon’App leading the charge, the future looks brighter than ever.
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