Zapier

The Challenge

Previously, Zapier relied on a mix of tools for internal communications. They managed a “playbook” through GitHub documents and an internal blog tool built on Wordpress technology. These tools served their purpose, but with so much new information, communications, and employees - content management and customization challenges arose.The Github solution was difficult to keep up to date, and required technical skills to manage. This bottleneck of upkeep created a poor user experience. Zapier opted for something built for long-term scalability and growth.

Why Zapier Chose LumApps

Solution consolidation and ease of use were key factors for Zapier. Another crucial factor was LumApps’ dedication to accessibility. The transparent accessibility documentation jived with Zapier’s company culture.

Additionally, Zapier is a technical company. Their employees, even non developers, live for APIs and automation. They’ve also been collaborating across company silos since the company’s inception. This meant a simplified or “one-size fits-all” solution did not ring the bell. LumApps provided the level of customization and product release communication that Zapier looked for.

LumApps x Social Edge Consulting

Additionally, LumApps and Zapier relied on Social Edge Consulting to help with implementation and customization.
Social Edge, a longtime LumApps partner, specializes in online communities and employee engagement. Their team managed Zapier’s product training, implementation and were ideal thought partners during the change management process.

LumApps provides the metadata to make these widgets work how I want them to work. I appreciate the LumApps platform for things like menu customization, a strong CMS, and some complexity with how the system works. It hits the right notes for power and customization while still ope- rating in a simple way for the end user.

We were looking for that right balance of power and ease of use to achieve our goals around content quality for our corporate information.

Key Use Cases

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Key Results

With LumApps and Social Edge, Zapier has partners for growth. The all-remote workforce grew by around 300 employees since launching LumApps. Their group of dynamic and evolving employees, with around 100 content contributors, requires a versatile platform built for scale.As Zapier continues to grow alongside the LumApps platform, they’re looking to integrate new features such as Spaces, broadcasts to Slack, and more.