How Canam Group Inc. Transformed Internal Communication with LumApps & Digital Signage

The Challenge: Bridging the Communication Gap Between Office and Plant Workers

Canam Group Inc. relied on a printed internal newspaper to keep employees informed. However, this approach presented several challenges:

• Outdated Information: The newspaper was published every two to three months, meaning crucial updates often arrived too late.
• Lack of Accessibility: While office employees had access to the LumApps intranet, plant workers, who lacked personal computers or intranet accounts, struggled to stay updated.
• Inefficiency: Printing and distributing newsletters across multiple locations was a time-consuming and resource-intensive process.
• Limited Engagement: Employees in production facilities needed a more dynamic and engaging way to receive company news and updates in real time.

Faced with these challenges, Canam Group Inc. realized that a more immediate, efficient, and inclusive communication strategy was necessary.

The Solution: LumApps + Comeen

Canam Group Inc. chose this integration for its ease of use and automation. By creating content once in LumApps, it is automatically broadcasted on digital signage screens throughout their facilities. This allowed them to:

• Deliver instant updates without manual duplication.
• Engage frontline workers with relevant content.
• Ensure multilingual communication across locations.
• Create and distribute content efficiently.

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Comeen : A Key Driver of Digital Communication

Comeen is a SaaS digital signage platform that allows organizations like Canam Group Inc. to enhance communication across all work environments, including office and frontline workers.

Key Use Cases

Canam optimized its communication by broadcasting corporate and local content, including:

• Automated Content Distribution: Instead of manually updating physical bulletin boards or printed newsletters, Canam’s communication teams create one piece of content in LumApps, which is instantly broadcasted on digital signage screens in multiple locations.
• Targeted Messaging: Different locations have different needs. With Comeen, Canam can personalize content for specific plants or departments while keeping corporate-wide messages unified.

• Seamless Integration: By linking with Google Workspace and LumApps, Comeen allows employees to see real-time company updates, safety alerts, cafeteria menus, and more without needing to log into a separate platform.
• Employee Engagement: Instead of long emails or static notices, Canam leverages dynamic visuals, videos, and real-time data to ensure employees stay informed and engaged.

Results & Impact

Canam successfully transitioned from printed newsletters to real-time updates, enabling better engagement and visibility across all levels of the company. This integration:

• Strengthened cross-location communication
• Increased accessibility to company updates
• Seamless multilingual content distribution
• Increased engagement among frontline employees
• Reduced delays in information distribution

Looking Forward

Canam Group Inc. continues to expand the use of digital signage to further improve employee engagement, exploring personalized content and localized updates through LumApps and Comeen.

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During our search for a new document management tool, we stumbled upon digital signage and decided to test it in one of our largest plants. The trial proved successful, leading us to fully embrace digital signage and to look for the best solution for us.

Not everyone takes a few minutes in the morning to log on to our intranet, but when they go for coffee, people take a look at what’s on the screens.

Much of the content can be created just once and shared both on the intranet and on display screens automatically.