5. Prepare your content in advance
You cannot start a program without a good foundation of relevant and eye-catching content. Plan these in advance so you can immediately offer a range of articles for your ambassadors to share.
Choose topics that resonate the most with your business goals. Define easily distinguishable topics that reflect the “hottest” internal and external company informatio
Provide new content on a weekly basis. However, keep in mind that your employees won’t share every day, so don’t overwhelm them with new posts. A cluttered dashboard will defeat the purpose, so make sure to remove past or “expired” content.
Create a strong database made of trusted and established external sources of information. This will save you precious time in the future when you need to provide new content.
Provide your ambassadors with a variety of articles, case studies or news that will help you reach your program objective.
Ideas for Content Types to include
- Branded content – blog posts, events, customer stories, infographics, promotional assets.
- Employee-branded content – job postings, new arrivals, behind-the-scenes videos and photos, other publications revealing your company culture.
- Industry experts – articles from trusted sources and experts that will expand both employee knowledge about the industry and demonstrate company expertise
- Employee content – employees create tons of assets that can be selected and shared with the public. Share employees articles, white papers, presentations or other sources to prove your confidence and empower their voices.