Internal Communications – Part 2
Golden rules for good internal communication
Finding the right tools and processes
In the previous chapter we stressed the importance of good internal communication and showed how to diagnose common related difficulties within your organization.
In this second part, we will provide you with many tips and best practices to improve your internal communication processes.
But first, remember these important points:
- communication should be a conversation
- transparency is key
- leverage your intranet as an ideal problem-solving tool
Tips for better communication
Let’s start with 3 easy lists to better communicate, focusing first on your company, then on your employees and content. Here’s the first one:
Connect with your company
- Have a plan, a vision, a strategy. You need to plan first and act next. A schedule is just the start for a seamless implementation.
- Use the right tools and empower your team with them. You have to become an ambassador for the tool you’ve chosen and make sure that everybody is using it.
- Maintain transparency, because it is at the heart of trust. Include your people in your company’s journey. They will only communicate and share if they feel that you trust them. You also need, as a leader, to communicate both good and bad news. This increases your credibility and encourages your employees to do the same.
- Leave your door open! Make your employees feel welcome to speak to their managers. This will evacuate a lot of tension. If employees can talk more freely they will share more feedback, even on sensitive or tricky topics that otherwise tend to be swept under the rug.
- Share your corporate culture. Employees feel more connected to each other and to the company when they have common goals.
- Measure, analyze and share KPIs. Identify the memory rate for different messages, levels of engagement, device usage, etc. Metrics have to be included whenever possible.
- Use a responsive intranet. Most people today use smartphones and tablets, and expect to access content wherever, whenever, so mobility is a must. A mobile intranet keeps all of your employees connected, even the nomadic or remote workers.
Curious about improving internal communications? Check out our white paper!