6. Drives action
Internal communication promotes both internal and external action. For example, it can authorize people to go ahead with a task, ask them to communicate with suppliers or collect opinions via the number of likes for a new product on an intranet page. It can take seconds to communicate a piece of information clearly and effectively.
People are more inclined to respond if they just have to press a button, rather than write a long response. This especially applies to the younger generations, who’ve grown up in the digital era.
7. Brings people together in difficult situations
In times of crisis, internal communication is a valuable tool. Being able to communicate fast and easily with the right people in the organization can reduce stress and get things done.
Another of the advantages of internal communication in a crisis is that it can alleviate rumors. Nothing spreads faster than office gossip, and accurate communication from management can prevent negative situations. This can also feed through to external communication, as an organization’s reputation can easily be damaged by rumors that aren’t true.
8. Allows for change
Technology is fast-moving. Competition is fierce and companies have to stay ahead of the competition to be successful. Why is internal communication important in this respect? Because it allows businesses to respond fast to climatic, environmental, and unexpected situations.
Strong internal communication can mean the difference between averting or suffering a crisis.
This could range from a retail store reducing the price of bread in every store in the state to match the competition, to warning staff in the travel industry of bad weather. Strong internal communication can mean the difference between averting or suffering a crisis.
9. Crosses borders
The importance of communication in international business can be seen in global organizations. Employees may be working in different time zones and only have a limited window to hold video meetings or telephone calls. Effective internal communication assists understanding, particularly if people speak different languages.
It’s also important to consider culture when communicating with colleagues in a different country. The tone of the communication should respect any cultural differences in terms of attitude to work, behavior, and customs.
10. Promotes the brand
According to Gartner Communications, “Employees who feel well-informed become a company’s most credible ambassadors externally, while they may become its fiercest critics if they do not.”
Positive external communication is the key to strengthening an organization’s reputation. When employees talk about the company and share information through social media they become advocates. This form of brand-building can impact an organization’s success and results from clear internal communication that encourages employees to share information.