Define SMART Communication Goals
Choosing the right goals will define the way your team and work is organized, by providing structure and guidelines for the execution of your internal communication plan. Failing to define SMART goals means that sooner or later, your efforts may wane during the implementation of your plan.
When setting goals, aim for the following qualities:
S – Specific
Goals should be as specific as possible. Provide a clear mission statement to describe what you want to accomplish by answering the following questions:
- What is your goal?
- How much or how often?
- Where and when will it take place?
M – Measurable
Identify the approach and means for measuring and analyzing your goals. This way, collecting and comparing feedback will be easier and you will have a quantitative (or qualitative) base for comparison over the next period.
A – Achievable
Goals should be challenging, but it is also important that they are achievable. Goals can depend on multiple variables that risk becoming obstacles, making your goal unattainable. Take a second and double-check against each of these factors. You might see a timeframe emerge or a budget limitation, or even lack of manpower.
R – Relevant
Keep it relevant, or by some other definition, Realistic. If your business objective calls for an increase in profitability, perhaps acquiring new customers is not what you need. You may want to focus instead on increasing employee engagement and productivity or providing better work conditions.
Make sure that the goal makes sense for you and that you don’t apply the same business goals as the sales or deployment departments. Your goals should be realistic and applicable according to your resources.
T – Time-Bound
Timeframes are crucial to stay on top of your goals. Add a specific period for delivery, which will keep you accountable and help you stay productive. Aim for realistic deadlines, as the risk of losing team motivation increases when you fail to reach them.
Free Printable Checklist for your Internal Communication Strategy
Download the Checklist