Why is Employee Engagement Important?
The benefits of employee engagement are numerous – from higher productivity to increased profit.
According to a recent article published in the Washington Post, a group of top U.S chief executives said that maximizing shareholder profits can no longer be corporations’ primary goal. There are many employee engagement quotes, and this one sums it up:
“CEOs work to generate profits and return value to shareholders, but the best-run companies do more. They put the customer first and invest in their employees and communities.“
– Tricia Griffith, President and CEO of Progressive Corp.
In other words, to build long-term value, top companies are shifting to strategies that increase employee engagement and improve customer experience.
Defines company values
A clear set of values is the foundation of a strong corporate culture. Rethinking the source of your values can begin with asking a few simple questions: What gets your employees excited? Why do employees want to work at your company? Are your employees committed to working for your company? It’s important to include the employees’ perspective, so asking their opinions is essential. This can be done in the form of a questionnaire or survey (often on the intranet). Analyzing survey results and measuring employee feedback will allow you to keep pace with trends and instill employee engagement best practices.
Boosts company success
Business success can be strongly affected by the level of employee engagement. High-performing companies understand that sustainable growth comes from the dedication of their employees. How does employee engagement affect business results? Creating a workplace where people feel inspired and listened to will boost their performance to drive even better results. Engaged employees lead and will help carry the organization to the next level.
Enhances company reputation
Employees are the window to your company and they are the first contact with your customers. When employees are happy at work, customers will echo their positivity, increasing satisfaction at all levels. Therefore, both sides will have the incentive and willingness to recommend the brand, which will build a stronger corporate reputation.
Promotes customer satisfaction
Employee engagement is the emotional key to achieving high levels of customer satisfaction. Employees who love their job convey passion and confidence in the organization. These people will give your customers a great experience through their infectious enthusiasm.
Reduces employee turnover
Employee retention is crucial to successful business outcomes. Engaged employees stay with the organization and become ambassadors of its brand. They don’t look for positions elsewhere as they are happy and motivated.
Improves company culture
Increasing engagement leads to an improvement in company culture. This comes from creating a workplace where people feel valued and part of the mission of the organization. When your employees live and breathe your culture you’ve got your employee engagement strategies right.
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