LumApps to modernize employee journeys with the intended acquisition of HeyAxel

The acquisition will accelerate our ambitious growth plan, and further our strategic vision of creating a personalized experience for each employee through HeyAxel’s out-of-the-box employee journey orchestration technology.

We are thrilled to announce our plans to acquire HeyAxel, a powerful no-code platform enabling HR managers to fortify employee journey points, like onboarding and career milestones.

The main objectives of this acquisition:

  • Accelerate our product vision and the introduction of employee journey capabilities to the LumApps Employee
  • Experience Platform.
  • Capitalize on HeyAxel employee journey orchestration technology.
  • Complement LumApps internal comms expertise with HeyAxel HR process expertise.

An Employee Journey is an orchestrated set of communications, information, and activities that are designed to inspire action, promote engagement and maximize the Employee Experience. Employees will be automatically delivered targeted communications, AI-based recommendations (content to read, communities to join) and next-best action suggestions, based on their unique unique profile, context, and activities – all within their flow of work.


“The acquisition of HeyAxel will allow us to take an innovative step forward in our product development by adding an easy-to-use journey engine that will make it simple to create personalized, smart and integrated journeys. With the upcoming LumApps Journeys add-on, our customers will be able to deliver tailored information and insights to their employees at every stage of their tenure to improve engagement and promote positive experiences,”

said Sébastien Ricard, CEO at LumApps.


Key capabilities will include campaign orchestration and management, multi-channel delivery (including in third-party apps and tools) and in-depth actionable analytics for Internal comms and HR managers to improve employee engagement overtime.

Use cases include:

  • Internal comm announcements (culture, reorganization, M&A, internal initiatives…)
  • HR journeys (onboarding, internal mobility, career milestones, offboarding)
  • Learning and upskilling
  • And more

We are convinced that LumApps as a recognized leading platform and HeyAxel’s powerful technology, combined will strengthen the digital Employee Experience market.

Read the full press release here.


Loriane L'Eveillé
Head of Communication


Corporate News

Published on

February 3, 2022