Finish Line: A Digital Identity for 14,000 Employees

LumApps provides the retailer with a platform improving communications channels between corporate and store workers.

finish line intranet Portal screenshot
logo finish line
About Finish Line

Finish Line is an American retail chain that sells athletic shoes and related apparel and accessories. The company operates approximately 950 branded locations in U.S. malls and shops inside Macy’s department stores.

Industry: Retail
Employees: 14,000

The Challenge

LumApps, Google and Onix team up to support Finish Line’s big mission to transform their business. Together, they provide a customized and powerful platform to increase operational efficiency, by improving collaboration for 14,000 employees and all communications channels, especially between corporate employees and store workers.
Improve Communication between HQ and Stores 
Foster Innovation & Collaboration
Strengthen Employment Brand
Change management: complex topic given scale
  900+ stores over the U.S. to deploy
Change the Culture of the Company
Boost Productivity

Why LumApps?

Finish Line was looking at other portal solutions from companies much larger than LumApps. The company had already chosen Google and G Suite to migrate toward more efficient work tools. LumApps combined with the collaboration advantages of G Suite provided greater value and opportunity for business transformation.



Provide 14,000 Finish Line employees with an individual digital identity instead of a generic store email account


Connect everyone in a unique space to find the right information, at the right time, to the right collaborators


One single internal platform, built on Google Cloud Platform, to access all business apps including G Suite


Cost savings

It was the combined value of G Suite plus the portal built by LumApps that convinced the senior leadership team at Finish Line that they chose the right solution.

– Matt Swikoski, Google FSR on Finish Line

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