4. Improve Your Brand Image
To build trust, you need to make sure your brand image is positive. When employees express their opinion and give positive feedback about your brand and products online, stimulate customers to do the same. With employees endorsing your brand online, your overall perception can become more optimistic very fast.
To improve your image, you can implement an employee advocacy program. As a brand, you can encourage employees to like, share, and comment on your content. However, don’t go overboard with it. If you make it compulsory, your employees may find it annoying. That can actually be counterproductive for you.
Instead, run internal competitions to encourage engagement. You could reward employees who get the most visibility by giving them a voucher, cinema tickets, or any kind of bonus you might find appropriate.
Macy’s Style Crew program uses this strategy to keep their employees motivated. As a part of the program, they’ve chosen 300 employees to become their brand ambassadors.
For each sale made online, they receive a commission. In addition to this, employees get access to products for free.
This program is a great way to drive employee loyalty. If your employees are committed to your vision, they will help you spread the right message. This, in turn, is a great image booster.
Employee advocacy programs can boost your brand’s visibility and reputation. At the same time, content created by your employees can showcase your company culture in an authentic way.
It’s a win-win situation for your brand.
The best part is it can instill a sense of pride and community in your employees. If you are still not using employee advocacy, it’s time to give it a try.