Employee Social Advocacy for HR and Recruiters

Use Employee Social Advocacy to fuel your employee referral programs. It lowers the cost for recruitment and it brings highly qualified candidates, which are a better fit for the company.

Employee Social Advocacy for HR and Recruiters

Social Recruiting

We know that recruitment is a time consuming process for both recruiters and job seekers. Some highly competitive markets, in which recruiters are approaching potential talents, require ingenuity and resourcefulness. That is why companies should place emphasis on new methods like social recruiting.

  • Where and When : The candidate that recruiters are looking for may not be actively applying, but you can bet he or she spends considerable time on social media.
  • Who and How : The best candidate chooses the company, not vice versa. The website and social media profiles are the business cards of a company.

Being on social media as a company is not a one-way street. Companies should know all the perks that come with instant messaging, tweeting or sharing, and how it enables recruiters to reach more potential talents.


Employee Referral Programs

Employee Referral programs

Employee referral programs help recruiters find professionals who are a better fit for their company. According to iCIMS, 70% of referred employees have not changed position since being hired. Employee referral also increases job satisfaction levels. 86% of employees also agreed that they would expect to be happier at a job, to which they were referred to from a peer.

You may wonder why we’re speaking about employee referral, as it’s usually an offline recruiting approach.
Well, employee advocates are likely to be connected with more eligible candidates on social media rather than directly. Which makes the implementation of employee advocacy crucial for a successful social recruiting strategy.



Employee Social Advocacy for Hiring

Let’s dive deeper into employee advocacy and how it helps recruiters.


Increase the reach of a job posting – employees have 10 times larger audience in social media. Additionally, 55% of people believe that employee referral is more likely to result in a job offer. Moreover, recruiters conclude that more suitable candidates are coming from referrals.

source: iCIMS


Reduce time to hire – Not only is it among the most effective ways, but it is also the fastest way to capture top talent. Almost 70% of employees and recruiters agreed that the recruiting process is shorter when using referrals. It takes less than 30 days to hire an employee through referral, compared to a job board or website, respectively 39 and 55 days on average.

source: jobtive.com


Increase trust – Promotion for an open position coming from an employee is more trustworthy. An emplpyee willing to recommend their company job posts has a stronger influence on people. Candidates can also use this opportunity to ask more questions about the position, without feeling the pressure of an official evaluation or interview.


Promote transparency – By giving a certain authority to employees in the recruiting proces, the company demonstrates trust in them. This empowerment can create employee engagement and therefore motivates them to be effective advocates of the company.

Processes that can help amplify your content and visibility on social media are definitely an advantage for your company. On top of direct benefits for the brand reputation, employee advocacy programs offer a more effective way to engage with top talents.

Discover LumApps Employee Social Advocacy


Asya Stamenova
Brand Content Writer


Social Advocacy

Published on

May 2, 2019