Employee Social Advocacy for Hiring
Let’s dive deeper into employee advocacy and how it helps recruiters.
Reach
Increase the reach of a job posting – employees have 10 times larger audience in social media. Additionally, 55% of people believe that employee referral is more likely to result in a job offer. Moreover, recruiters conclude that more suitable candidates are coming from referrals.
source: iCIMS
Time
Reduce time to hire – Not only is it among the most effective ways, but it is also the fastest way to capture top talent. Almost 70% of employees and recruiters agreed that the recruiting process is shorter when using referrals. It takes less than 30 days to hire an employee through referral, compared to a job board or website, respectively 39 and 55 days on average.
source: jobtive.com
Trust
Increase trust – Promotion for an open position coming from an employee is more trustworthy. An emplpyee willing to recommend their company job posts has a stronger influence on people. Candidates can also use this opportunity to ask more questions about the position, without feeling the pressure of an official evaluation or interview.
Transparency
Promote transparency – By giving a certain authority to employees in the recruiting proces, the company demonstrates trust in them. This empowerment can create employee engagement and therefore motivates them to be effective advocates of the company.
Processes that can help amplify your content and visibility on social media are definitely an advantage for your company. On top of direct benefits for the brand reputation, employee advocacy programs offer a more effective way to engage with top talents.
Discover LumApps Employee Social Advocacy