5. Inspired from your values
You can get inspiration from your external brand tagline or your internal values. If your company has well known brand slogans in the style of “Just Do It” (Nike), “Think Different” (Apple) or “The World On Time” (FedEx), use it to your advantage. Other companies may have strong mission and value statements that represent their internal culture. Choosing a name that integrates internal values creates an even more unified work environment built on common culture.
6. Inspired from a company symbol
The name can be inspired by your industry or a distinct company symbol such as a logo or another branding element. Any existing iconography can serve as an inspiration and brings an added value to the intranet as it’s reflecting its nature and goals.
Using branded symbols to define the name of your intranet will also help you build a clear platform to design around an idea. Tying visual and aesthetic elements into the name can also help make it stick. In any case, consistency is key to driving engagement and user retention.
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7. Create a mascot
Another way to ensure your intranet name keeps the attention of employees is by creating a named mascot that typifies the employee experience — a “Joe Six Pack” custom to your brand. Joe can be whoever you want him to be. Give the Joe character the qualities you want your intranet to represent. “Joe knows everything” can be a buzzword in the office and Frank will turn into a trusted colleague that has all the information you need.
Creating an intranet mascot is also a great way to improve user experience. Not only does it help improve visual design, but you can also have intranet tutorial videos, intranet navigation indications, an intranet chatbot and many other features that improve the onboarding and user experience for employees.
8. Try word play
If a direct link to your company name or industry is not really bringing any fruitful results, you can always consult a thesaurus or play with alliteration or puns. If you are a travel agency you can go for a name that is complementary to your service: “Suitcase,” “Passport,” “Vacation,” or you can try something opposite like “The House” or “Check Point.” A play on words with a company slogan can be even more memorable.
9. Not too techy
Nowadays, modern cloud-based intranets don’t require a degree in computer science. They can be deployed and operated by any department inside your company. So unless you are working in an IT-focused industry, we recommend that you avoid excessively “techy” intranet names, such as “Intranet2.0,” “Intranet1000,” “Intranet P2D2,” etc. As cool as it might seem to your IT department, there is a chance it will diminish adoption rate and platform usage.
10. Make it stick
People tend to give nicknames to everything. If you fail to provide a good intranet name, sooner or later your employees will find a more suitable nickname, which you may not necessarily like. That’s why it’s imperative to pick a name and focus on promoting and reinforcing its use. Make it stick by including the name in regular communications even before the intranet platform is Live.
Sometimes companies choose to keep their existing intranet name for a new project. Others feel like they need a clean slate. In any case, make sure you reach out to the right stakeholders and consider the tips above.