A landing page that will land you an award
To ensure the fast adoption of your intranet, we’ve already seen that Design plays an important role. But after creating a nice first impression, it’s time to keep users’ attention and make sure they don’t get lost.
When you create the landing page think about the users first. Everyone wishes to see the most relevant information for them. You don’t have to personalize the widgets or colors according to each user. Simply add sections which will bring the user directly to the most pertinent information, for example, according to their team or interests.
After ensuring that employees see the latest news in their branch, city or team, you should also provide a global area where they can find everything.
3 Dashboards you need to have:
1. Groups and Communities dashboards
Users can explore all available groups and decide if they want to join. This will give them the liberty to choose which informational stream they want to follow.
After reading the latest and most relevant news, users should also be able to browse all news, for a global view of company culture, strategy and vision.
3. Office Directory
If you have multiple office locations this will allow users to connect faster and to stay up-to-date with their colleagues abroad.
2 ways to grow adoption
Lastly, we want to bring your attention to two features of the digital workplace that are essential for the fast adoption and future growth of your digital workplace.
In order to improve your intranet, you must understand how your users actually use it. There is where KPIs can come in handy, such as daily and monthly active users, average engagement rate, most read content, CTR and more. These statistics must show up on your analytics dashboard so that you can make informed decisions about where to take your intranet.
People like to play and compete, so a gamification tool is a given. Trust us, giving badges for reached goals – the number of likes, publications or participation to communities – will bring more engagement than you think. And it’s just one example of what you can do… As for drumming up team spirit, the rest is up to the intranet community managers!