15. Create a policy for deleting intranet content pages
An important part of your intranet content strategy that is often overlooked is when to delete intranet content that is outdated. This content can either be archived or deleted. Your intranet administrator needs to have guidelines for dealing with content that has become obsolete. For example, you could decide to take action if a piece of content has not been accessed for a certain amount of time.
If the content is no longer being used, it may be time to archive or delete it. This option should be used with caution, however, since some materials, such as reference manuals, may not be accessed often due to their nature. The last use data may not tell the whole story.
Other types of content may be given an expiration date. At that time, the author can be notified that their content needs to be updated or it will be archived or deleted from the intranet. There may be some forms of content on the company intranet that is designated as evergreen content. This would include general welcome messages, the company vision statement, etc. These would not be marked for archiving or deletion.
In conclusion, we remind you internal communication within a company is not just about providing information. It is also about how everyone within the organization receives the information and whether the information is communicated effectively. It is also about sharing content that will increase your brand’s visibility in a positive manner. Your company intranet is an important tool that can help you reach all of these goals. The intranet content ideas and strategies listed can form part of your internal communication strategy to engage your team and motivate them to drive company success.