Distributing video content is one of the strategies for enhancing employee experience in this new era of work. Internally-hosted video content, especially when integrated in an employee experience platform, is more engaging than long-form documents or PowerPoint presentations. An enterprise video strategy is a must for promoting company culture and sharing key information.
Here’s how video content improves a critical HR process.
Onboarding: A Complex and High-Stakes Process
“Onboarding remains one of an organization’s most complex processes. If an employer needs to do it often, it pays to make the processes as streamlined and effective as possible… Workers who can get up to speed quickly on organizational culture and workflows will be more productive sooner, whether they are entirely new or being moved to new roles.”
In 2021, more than 67% of leaders and employees surveyed by PwC believe that culture is more important than strategy or operations. Corporate culture is a subject on the rise.
One of the key aspects of corporate culture is sharing (and advocating for) the company values during the onboarding process. Employers must create lasting relationships with their employees around a common culture to strengthen cohesion and the feeling of belonging.
Videos are an effective way to showcase the company history and values. A video-enhanced onboarding strategy provides powerful benefits:
- Immediately accessible information for new hires
- Captures the attention of employees and collaborators
- Provides insights into different departments and business lines
- Raises awareness of key tools and procedures (e.g. prevention of accidents and cybersecurity)
- Familiarize employees (with innovation or design-thinking methods for example)
The messages are delivered in an attractive and dynamic way, with on-demand and repeatable access as necessary. These elements contribute to the success of onboarding and reduce recruitment costs.
5 Key Types of Onboarding Videos
Of course, successful video-enhanced onboarding requires an initial strategy. Needs vary by company, but all levels of HR professionals will benefit from this initial slate of onboarding videos.
The welcome video is obvious but its importance should not be overlooked, a warm welcome helps new employees feel comfortable on their first day. This video sets the expectation of company culture and gives insight into how the company operates, and what the future goals are.
Company culture videos have similarities to welcome videos but go deeper into culture, values and the company’s mission statement. Along with related issues such as:
- Diversity, inclusion and equity
- Corporate social responsibility
- Employee resource groups
- Commitment to work/life balance
- Employee hobbies, clubs and interests
Nobody likes new employee paperwork, enhance this task by providing an overview video with important policies regarding PTO, payroll, and other core HR functions. This reduces the cognitive load on new employees.
Every employee knows the pain of learning new software when they join a new team. Even if they have experience with a certain SaaS platform, their new coworkers may use the software in a different way. This isn’t limited to software. Hardware and other work equipment all include a learning curve. Walkthrough videos to show employees how to access and operate these tools will get them up to speed faster. And reduce the question-answering burden for other employees.
Give new employees insights into other teams, departments and the overall company structure with team tour videos. This replaces the cumbersome task of learning everyone’s name with a fun, engaging activity. More importantly, they explain the company structure, roles and responsibilities and how to collaborate. It’s also an opportunity for companies to involve employees in the employee-generated content (EGC) process.
Managing Video Assets Without Technical Expertise
HR managers face difficulties when putting a video content strategy in place, for example, they’re juggling videos across multiple environments (storage, permissions and distribution, etc.) Often this practice requires varying degrees of technical skills.
An integrated video management solution eliminates the need for technical skills, and is helpful when several requirements are met.
Ease of use. Collect, organize, distribute and analyze internal video content for internal use, instead of managing video files with different formats, various storage systems, USB keys, external hard drives, or private YouTube or Vimeo links which require constant procedures to embed links within internal platforms.
Flexibility. Enrich content using tags, descriptions, multi-language subtitles, chapters, and call-to-action overlays. All video content is displayed via search results and localized by language.
Security. Videos for internal use cannot be downloaded, viewed or shared outside the platform (which is not guaranteed with private YouTube or Vimeo links).
Versatility. Employees can access videos from any device, and with limited network access. Frontline and deskless workers (even those without a work email account) can access content securely within their platform.
Analysis. Measure the performance of video content, such as the engagement rate, number of views, shares per profile, etc. All without being a data or Google Analytics expert.
Rely on an Integrated Video Management Solution
LumApps Play, the enterprise video solution integrated into the LumApps Employee Experience platform, centralizes, classifies and stores all company video content.
Unlike videos hosted on YouTube or Vimeo, LumApps Play encrypts videos for secure hosting and viewing. Video access requires employee authentication through single sign-on (SSO) and cannot be downloaded or transferred.
Enrich videos with chapters, subtitles and interactive elements to maximize employee consumption and impact. Video discovery is facilitated through integrated search results within the LumApps platform, alongside articles, posts and other relevant documents.
Finally, LumApps Play provides HR teams with a set of audience analysis reports, making it possible to measure video impact and orient video content strategy according to employee expectations.
LumApps Play allows HR teams to deliver messages with more impact and empower employees by optimizing the management of video content on the LumApps platform. Learn more or contact a video communication specialist today.
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Senior Product Marketing Manager
October 27, 2021