Why is Digital Adoption Important?
The goals of digital adoption include:
- Improving employees’ work processes to make them more efficient; and
- Making it easier for customers to access the company’s products and services.
If the employee experience and customer relations can be improved, then productivity and company profits can potentially increase. Forbes reports that startups that implement this type of “digital-first” strategy have been able to boost their revenue by 34%.
1. A positive digital adoption plan is directly related to employee creativity
A successful digital adoption initiative allows employees to do more with their time at work, which gives them additional opportunities to be creative on the job. A study published in the Journal of Business Ethics found that creativity and job satisfaction are directly connected.
2. Employees are less likely to consider leaving their current job
The same study mentions a connection between a digital adoption plan, higher employee satisfaction rates and lower employee turnover. In short, workers who find their jobs personally satisfying, and who feel they can use their creative abilities, are less likely to be looking for work elsewhere.
3. A digital adoption process makes onboarding new employees quicker
Even the most qualified candidate will still have to spend some time learning the company’s software and procedures. Digital adoption tools are an efficient, cost-efficient way to get new hires up to speed quickly.
4. It is also directly linked to customer retention
The benefits of digital adoption also impact customers. Many of the interactions between customers and employees occur online. They can be through the company website, an app, or another platform. Customers are not reticent about shopping around online before making a buying decision, and they have become more sophisticated over time about their online experiences.
An adjustable digital system that can provide a personalized experience can be key to customer retention.
5. This is a crucial component of staying competitive
Companies that invest in digital technologies in order to stay competitive run the risk of being left behind. Customers and employees will eventually notice if the competition is ahead in this department. This ultimately makes retention more difficult.