Why You Need an Internal Communication Plan

Workforce demographics constantly change, which accentuates the need to also change toward more transparent communication, feedback, and better organizational policies. That’s why more and more companies are looking for ways to build solid internal communication plans that focus on employee engagement.

The importance of an internal communication plan

Internal communication strategies can sometimes get neglected even though they’re essential for many businesses. Nowadays, employees work from various locations, exchanging and collaborating on multiple levels with different teams and partners. Spending extended hours sending and reading emails, messages, and comments, which can lead to a state of information overload. This fills our workdays with research without getting to the actual implementation.

Here is where a good internal communication strategy can stop any of these potential bottlenecks before they happen. Depending on the size of your organization, you may not have a dedicated internal communications team. So, creating an internal communication plan might get put on the back burner. However, all organizations regardless of size should have a well-crafted internal communication plan.

Why you need it?

Here are the main reasons why you need to start drafting your Internal Communication Plan today:

Offers a clear roadmap. Giving purpose and direction for consistent information flow helps employees feel well-informed and capable of taking action.
Provides focus points. It guides the internal communications team on how to best manage their time and distribute efforts. It allows the implementation of dedicated and targeted campaigns while setting a strong base to measure results.
Enables engagement. Start the right conversations across your organization and bring leaders, partners, and employees focus on internal strategies that boost engagement and productivity.

What is an internal communication plan

When you start drafting your plan, don’t limit yourself to listing tactics and ideas. That won’t be enough. Tactics are only one part of the overall internal communication strategical plan that should point out the specific initiatives and actions needed to achieve your business goals.

It might also help to think of your employees the same way you do your customers. Just like a marketing strategy, the internal communication plan serves as a roadmap that motivates employees to take action.

Key Elements in the Internal Communication Plan

Starting from the beginning, here are some key steps you must include in your internal communication plan:

Analyze the current situation of the business
Define communication goals and objectives 
Identify your audience and segment it accordingly
Outline your core messages
Specify your tactics and communication channels
Create an internal communication calendar
Determine key performance indicators for tracking results

A well-crafted communications plan supports you in all internal initiatives and teaches you to have consistent communications. By taking these steps, you move closer to a more collaborative and engaged workplace.


Asya Stamenova
Brand Content Writer

Published on

January 7, 2020


Internal Communication, Digital Workplace

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Internal Communication

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In the previous chapter we stressed the importance of good internal communication and showed how to diagnose common related difficulties within your organization.



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