What is Employee Engagement?
It’s a common misconception to think that employee engagement is directly related to the employees’ happiness and satisfaction. This is not necessarily true, as it would be misleading to base actual employee investment on these short-term and rapidly changing measurements.
Employee engagement is a state of functioning in an organization, in which employees are motivated to contribute to the company’s success. They give their best and make additional efforts to accomplish important tasks in order to reach objectives.
It’s the base level of investment and motivation that drives employees on a daily basis. And those engaged employees will not only be more productive, but they will also stay longer in the organization and become an example for others.
Why is Employee Engagement important?
– Tricia Griffith, President and CEO of Progressive Corp.
In other words, to build long-term value, top companies are shifting to strategies that increase employee engagement and improve customer experience.
So, why is employee engagement important?
1 Defines company values
A clear set of values are the foundation of a strong corporate culture. Rethinking the source of your values can begin with asking a few simple questions: What gets your employees excited? Why do employees want to work at your company? It’s important to include employees’ perspective, that’s why answering these questions and measuring results every so often will allow you to keep pace with trends.
2 Boosts company success
Business success can be strongly affected by the level of employee engagement. High-performing companies understand that sustainable growth comes from the dedication of their employees. Creating a workplace where people feel inspired and heard will boost their performance to drive even better results.
3 Enhances company reputation
Employees are the window to your company and they are the first contact with your customers. When employees are happy to work, customers will echo positivity, increasing satisfaction at all levels. Therefore, both sides will have the incentive and willingness to recommend the brand, which will build a stronger corporate reputation.
Brand Content Writer
September 26, 2019
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Employee Engagement White Paper