8 Strategies to Solve Communication Problems in Retail
Sharing timely updates from corporate headquarters with retail store workers has always been challenging with front-of-house staff constantly on the move, back-of-house personnel sitting at desks. It’s even tougher today with the various types of devices being used to access communication tools like email, text messages, and the Internet. Choosing a method to reach everyone with important news isn’t easy, and making the wrong decision can result in a various types of breakdowns in messaging in any retail communications.
These problems and more can cause issues for corporate teams trying to create a consistent line of communication for retail teams.
Here are effective communication strategies to solve eight types of breaks in your retail communication strategy, from centralizing your messaging to segmenting your audience to creating a singular HR access point.
1. Avoid message dispersal
By centralizing messages from your employees, you create a system that can improve in-store communication and keep employees from every tier on the same page. A centralized location for store communications also creates a collaborative solution that encourages team members to work together, helping your business to send one cohesive message.
2. Segment your messages by audience
You can cut through the clutter by sending messages to only the segment of your audience that needs to see them, simplifying the distribution, and enhancing productivity.
By segmenting your audience, you remove unnecessary messages from the inboxes of employees who don’t need that information or other details that don’t apply to them. This process is similar to how your corporate marketing efforts segment your audience, focusing only on those for whom the message is relevant.
3. Find your message’s focus
Each message could get to the point faster by briefly explaining what your organization is trying to accomplish by the change, detailing why it’s important in concise points and then telling your employees what you need them to do and what type of timeline they need to do it in.
Then, using your retail corporate intranet, you can provide a link to more in-depth and detailed information concerning the message. Finding a focus doesn’t have to be boring. Providing infographics and videos can be a great way to succinctly get your news across without losing your employees’ interest.
4. Don’t forget to follow up
If a corporate message goes unread, it can lead to tasks and changes that are never acknowledged and completed. Your leadership team can’t just “send and forget” your emails once they’ve been sent.
To ensure that your messages are maximizing their value, use an email tracking tool (anonymously) that allows you to see which types of messages are opened, which are ignored and which get tasks completed. This way, you’ll be able to know when to nudge something gently, or whether a type of email isn’t effectively conveying your message.
5. Connect your employees… everywhere
Geographically dispersed teams can face communication problems in retail when employees work in locations that are drastically different from that of corporate headquarters. They rely on staff meetings to convey crucial corporate information, but employees are rarely all in the store at the same time. Is there a way for your employees to connect with each other, no matter their current location?
A corporate intranet solution connects all of your employees wherever they are, creating more energetic lines of communication.
6. Connect stores to headquarters
Sometimes stores with unique footprints or situations discover a mistake that the corporation missed and need to give feedback. A store may also need to alert that the task will take more time than anticipated and ask for approval to increase staff.
No matter the reason, communication problems in retail should be addressed on both sides of the equation, and store-level employees need a way to send messages up the chain of command quickly.
7. Fix hypermobile retail employee communication breakdowns
Retail communications can be fixed with a corporate communication platform that combines the ease of a social network with the importance of a corporate portal.
8. Reduce HR problems with centralization
Encourage knowledge-sharing with business apps tailored to your HR communication and productivity needs.
Follow LumApps on Social Media