How to Manage Infobesity in the Workplace

Intranet platforms are the shortest and most reliable access point to all corporate information. But is this all there is? Can it help employees escape the trap of information overload? In this next part of our series, we will answer these questions and explore different ways to manage infobesity in the digital workplace.

Information flow: old vs new approach

One of the key advantages of an intranet is its capacity to store and to facilitate accessibility for all work-related data. Hence it should offer a well-integrated internal search engine, to help employees surface and “pull” all the information they need. While crucial to the corporate intranet, the search is not the best tool to fight and manage infobesity in the workplace.

By nature, people need data and insight in order to make informed decisions. Lack of information hinders the decision-making process. However, excess information usually complicates a decision as well. Don’t get us wrong, exploring all angles of a problem is always a good approach, but in the attempt to process big amounts of data, employees can lose out on useful information.

Imagine what would happen if only the right information was actually delivered to you! New corporate intranets need to adopt a “push”-inspired information strategy, where data is segmented before it’s delivered. Optimizing the delivery process will allow the organization to manage information flow and decrease the risk of overwhelming employees.

How to manage infobesity in the workplace

Adding to the list of Intranet Myths, we can say that intranet platforms are no longer just hosting files and tables. Modern platforms truly organize information. They structure unstructured data by using metadata and tags, with the purpose to improve the everyday work life of employees.

Profiled information

It can give us a better insight into how intranets can use targeted information. In information science, this refers to the process of generating user profiles through computerized data analysis. By using algorithms, organizations can distinguish patterns and correlations between employees.

using profiled information to manage infobesity

Smarter ways to provide information

To build user profiles as an intranet owner, you can explore the following data to form the right patterns:

Search and preview history – Intranet can explore the history of employee activity and choose to target the most relevant documents, articles or contacts. Taking into account the search request or the latest open documents can give the software enough data that best represents the needs of the employee.  
Most popular based on similar profiles – “you are probably not the first.” Quite often questions have already been asked and answered by someone else. Employees in the same department, team or project need the same data. The intranet can target information, based on the latest search or upload from similar employee profiles.  
Complementary content – departments work better together. Easy access to related content from another team will directly affect an employee’s productivity. This means that information can be pushed according to the degree of collaboration between departments, for more symbiotic work relationships.  

Furthermore, the intranet structure itself plays an important role in managing infobesity in the workplace. Here are a few more examples of how to group employees according to their profiles:

Separate department/ business unit sites within the corporate intranet  
Organize people into working groups around common projects 
Create communities according to employee interests  
Highlight sections or notifications according to departments

An intranet platform’s structure and organization are the strongest weapons in the fight against infobesity in the workplace. Besides gathering information and providing easy access, intranets enable employees to have better control over their work time.

Stay tuned for Part 3 that will focus on the individual and give tips on how employees can overcome infobesity, by changing some of their working habits.



Asya Stamenova
Brand Content Writer

Published on

September 06, 2019

Blog Series

Part 2 from 3: Infobesity in the Workplace


Digital Workplace, Internal Communication

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Infobesity in the Workplace

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