How do you envision an intranet? Chances are, the first association that comes to mind is an ancient, corporate-looking webpage, filled with plain text and lacking visual elements. Perhaps this is how it all started, but technology has shifted towards more social, collaborative, and interactive solutions. Let’s debunk some myths about modern intranet platforms.
In this third part of our series, we will give you guidelines on how to build your internal content strategy. Good structure and design are helping attract your employees to the intranet, but this last pillar will help you retain and engage them better.
Nowadays companies spend millions of dollars in advertising, social media campaigns and even influencer marketing. But there are other more effective tools to promote your brand, without setting up a skyrocketing budget.