White Paper

Employee Engagement

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More than just a work relationship!

Employee Engagement seems to be a hot topic on everyone’s mind. But what does it mean? In this white paper, we’ll provide engagement strategies, ideas, and best practices to help you change how you interact with your employees and see a positive change in company culture.

Employee Engagement White Paper

Why Should You Invest in Engagement?

Let’s start with the basics. What is employee engagement?

Employee engagement is a state of functioning in an organization wherein employees are motivated to contribute to the company’s success. Employees give their best and make additional efforts to accomplish important tasks in order to reach common objectives.

With this in mind, we can roughly categorize collaborators into three types:


They are very enthusiastic about their situation and their employer. They consistently give their best and make significant efforts.


They show poor emotional allegiance. They contribute to the company, but at a minimum level.


They are not at all invested in their work. Sometimes they even actively work against their company. This group shows a much higher rate of absenteeism.

One immediate conclusion is that there is a clear link between engagement and contribution. What’s more, it has a real effect on your business’ bottom line.  So how big is the impact of engagement and what does it look like?


According to a Gallup poll, 51% of the American workforce is not engaged.


This means one in two American workers is not invested in their company’s success. Think of the productivity loss!

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