Digital Platforms for Media
Wondering how to solve these common media pain points?
The media industry was heavily influenced and impacted by the digital revolution. As a result, media companies share common pain points and have a fundamental need for digital transformation. In addition, media groups are often composed of multiple (and sometimes heterogeneous) brands, leading to a confused corporate identity. Let’s explore how we can seamlessly unite separate entities, and shift from old work habits to new ways of informing and collaborating.
Common Pain Points in the Media Industry
The media industry faces several common pain points including rigid, top-down, and unilateral communication, as well as siloed and segmented fields of work.
Media groups are also contending with a massive societal shift in consumer habits and expectations. As a result, media companies are moving away from broadcasting and more towards on-demand or personalized media, which requires a new set of digital requirements.
Here are many of the pain points media groups tend to encounter. Can you recognize any within your organization?
- Media groups often contain multiple publications or brands. Without a unified platform, the brands often work with different digital tools or IT systems, leading to a general lack of group identity across entities.
- Media groups are prone to restructuring, so they need a platform that’s flexible enough to easily adapt to frequent changes.
- Media involves different subsidiaries and lines of work that are often disconnected due to geographical distance. Media groups need to be able to connect employees – across teams and locations.
- Silo mentality – teams don’t collaborate together or work on common projects, due to voluntary or involuntary causes.
- Outdated communication tools – email, dynamic screens, static intranet page, etc.
- Due to changing consumer habits and demand, groups have a growing need for scalable and efficient solutions.
Fortunately, there are new digital tools and cloud-based solutions that media groups can adopt and invest in to improve communications, engage employees, and connect everyone. One of the best solutions to consider is a unified digital workplace.